Booking Holdings stock hits all-time high at 5644.8 USD

Published 27/06/2025, 14:46
Booking Holdings stock hits all-time high at 5644.8 USD

Booking Holdings (NASDAQ:BKNG) stock reached an all-time high, closing at 5644.8 USD, pushing its market capitalization to $183 billion. According to InvestingPro, the company boasts a perfect Piotroski Score of 9, indicating exceptional financial strength. This milestone reflects a significant upward trajectory over the past year, with the stock experiencing a 41.93% increase. The company maintains impressive gross profit margins of 87% and generates robust free cash flow of $8.5 billion over the last twelve months. The company’s strong performance can be attributed to robust travel demand and strategic business initiatives, which have bolstered investor confidence. This achievement underscores Booking Holdings’ resilience and adaptability in the competitive travel industry, positioning it favorably for future growth. InvestingPro analysis reveals 12 additional key insights about BKNG’s valuation and growth prospects, available in the comprehensive Pro Research Report.

In other recent news, Booking Holdings has reported several notable developments. Analysts at BTIG have raised their price target for Booking Holdings to $6,250, maintaining a Buy rating, driven by increased reservation volumes and expectations of surpassing second-quarter guidance. Similarly, JPMorgan has increased their price target to $6,000, citing Booking Holdings’ strong position in the online travel sector and potential for global market share growth. Tigress Financial also raised their price target to $6,100, upholding a Strong Buy rating, and highlighted the company’s advancements in artificial intelligence as a key factor for growth.

In a strategic move, Booking Holdings has extended its commercial partnership with Etraveli Group for another eight years. This collaboration aims to enhance Booking.com’s global flight booking capabilities, which are available in 57 countries. Piper Sandler, meanwhile, has maintained a Neutral rating on Booking Holdings, focusing on the company’s operational efficiency and revenue expansion. These recent developments underscore the company’s strategic efforts to strengthen its market position and drive growth in the competitive travel industry.

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