Box and AWS sign multi-year deal to develop AI agents for enterprise content

Published 17/11/2025, 17:06
© Reuters.

REDWOOD CITY, Calif. - Box, Inc. (NYSE:BOX) and Amazon Web Services (AWS), an Amazon.com company (NASDAQ:AMZN), have entered a multi-year strategic collaboration agreement to develop AI capabilities for enterprise content management, according to a press release statement. Amazon, with its massive $2.45 trillion market capitalization and strong analyst consensus rating of 1.3 (Strong Buy), continues to expand its technological footprint beyond its core retail business.

The partnership will focus on creating new Box AI agents built using AWS's AI services and infrastructure. The collaboration expands on the companies' existing relationship that already delivers AI capabilities through Anthropic Claude and Amazon Titan. This strategic move aligns with Amazon's impressive 11.48% revenue growth over the last twelve months, reaching $691.33 billion. According to InvestingPro, Amazon is currently trading slightly below its Fair Value, suggesting potential upside for investors as the company continues to innovate in high-growth AI sectors.

As part of the agreement, Box announced several new integrations with AWS services, including Amazon Quick Suite, Amazon Q Developer, and compatibility with Amazon Strands, Kiro, and Amazon Bedrock AgentCore. These integrations aim to help organizations extract value from their business data while maintaining security and compliance standards.

The new Box AI agents powered by Amazon Bedrock will automate workflows by summarizing documents, generating FAQs, extracting metadata, and creating intelligent workflows. The integration will also utilize Amazon Nova Multimodal Embeddings to analyze content across text, images, video, and audio formats.

"AI is only as powerful as the context it can access — and that context often lives within the contracts, plans, and ideas that make a business run," said Aaron Levie, Co-Founder and CEO of Box, in the press release.

Beginning in early 2026, Box will be available for purchase in AWS Marketplace for qualified customers, allowing for streamlined procurement and deployment within AWS environments.

Box, founded in 2005, provides intelligent content management services to organizations including JLL, Morgan Stanley, and Nationwide.

In other recent news, Amazon has introduced several new initiatives and developments. The company launched an AI-powered business assistant designed to help business buyers discover savings and make informed purchasing decisions. This tool, available at no additional cost to U.S. Amazon Business users, offers personalized recommendations based on purchase history. Additionally, Amazon unveiled a new AI-powered advertising tool called Ads Agent, aimed at streamlining advertising campaign management for businesses. Citizens maintained its Market Outperform rating and set a $300 price target for Amazon following this launch.

In another development, Amazon issued a cease-and-desist letter to Perplexity AI, demanding the startup stop using its AI browser agent, Comet, for online purchases, citing violations of Amazon's terms of service. Meanwhile, Bank of America noted that Amazon is well-positioned to capture market share as e-commerce spending increased by 8% year-over-year in October. This growth contrasts with a 1% decline in brick-and-mortar retail spending, highlighting a trend toward increased online shopping. Ford Motor has also partnered with Amazon to sell certified pre-owned vehicles online, initially focusing on major markets like Los Angeles, Seattle, and Dallas.

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