Broadridge partners with WealthFeed to enhance advisor lead generation

Published 25/09/2025, 12:06
Broadridge partners with WealthFeed to enhance advisor lead generation

NEW YORK - Broadridge Financial Solutions Inc. (NYSE:BR), a $27.6 billion financial technology leader with a "GOOD" financial health rating according to InvestingPro, announced a strategic partnership and minority investment in WealthFeed on Thursday, combining their respective technologies to help financial advisors identify and engage with potential clients.

The collaboration integrates WealthFeed’s AI-driven prospecting capabilities with Broadridge’s AdvisorStream marketing platform, enabling advisors to identify and respond to key life events that may trigger financial decisions among investors. The partnership comes as Broadridge maintains strong financial performance, with revenue growing at 5.88% over the last twelve months and an impressive track record of raising dividends for 18 consecutive years.

"This integration provides advisors with the digital tools needed to drive growth, freeing them to focus on personalizing service and helping investors achieve their financial goals," said Mike Alexander, President of Broadridge Wealth Management, in the press release statement.

Broadridge’s financial advisor marketing solution is now a standard feature within WealthFeed’s platform for Independent Advisors, RIA home offices and enterprises. The partnership enhances WealthFeed’s prospecting capabilities with content and automated nurturing tools for client engagement.

WealthFeed’s data set has been supplemented with Broadridge’s InvestorView data to provide insights on potential investable assets. Broadridge’s investment will support WealthFeed’s growth and product development plans.

This partnership adds to Broadridge’s expanding ecosystem, which includes collaborations with companies such as Salesforce, Uptiq, YourStake and Wix.

An educational webinar about the new capabilities will take place on October 15, 2025, according to the company announcement. Investors can access comprehensive analysis and additional insights about Broadridge through InvestingPro’s detailed research reports, which show the company currently trades at a P/E ratio of 33.29, with its next earnings announcement scheduled for October 29, 2025.

In other recent news, Broadridge Financial Solutions reported its fiscal fourth-quarter earnings, with an adjusted earnings per share (EPS) of $3.55, slightly exceeding the forecast of $3.50. Revenue for the quarter was in line with expectations at $2.06 billion. Following these results, DA Davidson raised its price target for Broadridge to $240, maintaining a Neutral rating. Similarly, Raymond James increased its price target to $276, citing a strong growth outlook and improved sales conditions as the quarter progressed.

In addition to financial performance, Broadridge announced the acquisition of iJoin, a retirement plan technology provider, to enhance its service offerings in the retirement ecosystem. The company also made a strategic partnership and minority investment in Uptiq, an AI platform, to incorporate AI-driven applications into its Wealth Lending Network. These developments reflect Broadridge’s ongoing efforts to expand its capabilities and service offerings across various financial sectors.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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