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VALCOURT, QC and VERNON, BC - In a strategic move to consolidate its presence in the aluminum boat market, Bryton Marine Group has entered into a definitive agreement to purchase the Alumacraft assets from BRP Inc. (TSX: DOO) (NASDAQ: DOOO). The deal comes as BRP’s stock trades near its 52-week low of $32.94, having declined about 38% over the past six months. This acquisition follows BRP’s decision to divest its Marine business in favor of focusing on its core Powersports activities.
José Boisjoli, President and CEO of BRP, expressed confidence in the transaction, noting the alignment of Bryton Marine Group’s values with Alumacraft’s legacy. "The family-owned Bryton Marine Group has been in business for decades and we believe that their core values and culture will enable Alumacraft employees to unlock the full potential of the business," Boisjoli stated.
Bryton Marine Group, a family-owned conglomerate of marine manufacturers, is known for its diverse range of aluminum boats catering to various sectors, including commercial, government, and recreational markets in North America. The acquisition of Alumacraft is anticipated to complement Bryton’s existing portfolio of brands and support its growth and long-term ownership objectives.
Byron Bolton, CEO of Bryton Marine Group, expressed enthusiasm about the acquisition, emphasizing Alumacraft’s longstanding heritage and its role in creating family memories. "We can’t wait to continue growing the brand worldwide," Bolton remarked, also acknowledging the importance of Alumacraft’s employees and dealers in building the brand’s reputation for quality and innovation.
The transaction is expected to close by the end of BRP’s first quarter. Both companies have pledged to work together to ensure a seamless transition for all stakeholders involved. This agreement is part of BRP’s broader business strategy, which includes a focus on developing electric models for its product lines.
BRP is a global leader in powersports products and propulsion systems, with a history spanning over 80 years. As of January 31, 2025, the company reported annual sales of CA$7.8 billion and employed approximately 16,500 people worldwide.
This news is based on a press release statement.
In other recent news, BRP Inc. reported its fiscal fourth-quarter 2025 earnings, exceeding analysts’ expectations. The company posted an earnings per share (EPS) of $0.98, surpassing the forecasted $0.86, and reported revenue of $2.1 billion, which was above the anticipated $2 billion. This performance highlights BRP’s ability to navigate a challenging retail environment and maintain its market-leading position. Additionally, BRP introduced new products, such as an electric motorcycle, to bolster its market share in North America’s Powersports sector. Despite a 20% dip in quarterly revenue, the company maintained its leadership in the market, gaining ground in key segments like side-by-side vehicles and ATVs. The company ended fiscal 2025 with a total revenue of $7.8 billion, a normalized EBITDA of $1 billion, and a free cash flow exceeding $450 million. While BRP did not provide formal guidance for fiscal 2026 due to tariff uncertainties, it anticipates potential top-line growth driven by better retail and wholesale alignment and new product launches. However, the company remains cautious about the potential $40 million impact from tariffs, which could affect future performance.
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