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LONDON - Card Factory plc, the UK’s leading specialist retailer of greeting cards, gifts and celebration essentials, announced Thursday it has completed the acquisition of funkypigeon.com Limited.
The transaction, which closed on August 14, was finalized on the terms previously announced on July 29, according to a company press release statement.
The acquisition represents a strategic move by Card Factory to strengthen its digital presence in the celebration occasions market.
Darcy Willson-Rymer, Card Factory’s Chief Executive Officer, said: "This acquisition represents a key milestone in delivering our strategic ambition to build a scaled and competitive digital presence in the celebration occasions market."
The deal aims to combine Funky Pigeon’s technology platform and digital expertise with Card Factory’s store network and celebration products portfolio.
"We welcome our new Funky Pigeon colleagues into the Group and look forward to working together to accelerate our growth in the direct-to-recipient card and gifting segment," Willson-Rymer added.
Card Factory, which trades on the London Stock Exchange, specializes in greeting cards, gifts, and celebration products across the UK.
The financial terms of the acquisition were not disclosed in the announcement.
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