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SCHAUMBURG, IL - In a move to tackle the rising costs of sports fandom, Giftify, Inc. (NASDAQ:GIFT), the parent company of CardCash.com, has announced an expansion of its platform to offer discounted gift cards for a range of popular sports retailers. The company, which has seen its stock surge over 58% year-to-date according to InvestingPro data, appears undervalued based on its Fair Value analysis. As the 2025 Major League Baseball season kicks off, fans are grappling with the increased expenses associated with attending games and supporting their teams.
CardCash.com, a leading secondary gift card marketplace, is positioning itself as a cost-saving ally for baseball enthusiasts. The platform is now featuring discounted cards for StubHub, Nike, Adidas, Under Armour, Dick’s Sporting Goods, and Fanatics. These discounts allow fans to save on game tickets, team jerseys, and other game-day essentials.
With family attendance costs for a single baseball game now averaging $152, the savings from CardCash could be significant. For instance, a family purchasing over $300 worth of Yankees game tickets through StubHub could save over $30 by using gift cards obtained at an 11% discount from CardCash.com. Similar savings apply to merchandise from the MLB Shop and other retailers.
Carol Rosenblum, Marketing Manager at CardCash.com, emphasizes the benefit for fans, noting that the discounted gift cards can lead to a 10-20% cost reduction. The platform also encourages fans to sell unused gift cards for cash or store credit, further supporting their game-day expenditures.
Ketan Thakker, CEO of Giftify, Inc., views this initiative as a strategic component of the company’s growth in 2025, aiming to engage consumers in high-frequency spending categories while fostering recurring platform engagement.
This announcement comes as MLB stadiums welcome back fans, offering a timely solution for those looking to optimize their spending as they return to enjoy live sports. The initiative reflects Giftify’s broader commitment to providing value in retail, dining, and entertainment experiences through its digital platforms, including CardCash.com and Restaurant.com. InvestingPro analysis reveals 13 additional key insights about Giftify’s market position and future prospects, with analysts anticipating significant developments in the coming quarters.
The information provided is based on a press release statement from Giftify, Inc.
In other recent news, Giftify Inc. announced several significant developments that could impact its business strategy and operations. The company reported efficiency gains following the integration of artificial intelligence across its operations, leading to improved customer engagement and reduced operational costs. This AI deployment has notably enhanced customer service response times and reduced support-related email volume. Additionally, Giftify has extended the repayment of a substantial loan with Spars Capital Group LLC, after paying $1 million towards the principal, with the remaining balance due by February 2025.
Giftify also appointed Balazs Wellisch as the new Chief Operating Officer of Restaurant.com, with a focus on strengthening its leadership team. The company is launching strategic initiatives to expand its CardCash platform, targeting an increase in user base and transaction volume through various growth strategies. Furthermore, Giftify introduced a new initiative via CardCash.com to offer discounted pharmacy gift cards, addressing the high costs of GLP-1 medications. These developments reflect Giftify’s ongoing efforts to enhance its operational capabilities and market presence.
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