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ATLANTA - Cardlytics Inc. (NASDAQ:CDLX), a commerce media platform with a current market capitalization of $95.55 million and annual revenue of $272.59 million, on Tuesday announced the general availability of three new dashboards within its revamped Insights Portal, expanding its self-service analytics offerings for advertisers.
The new Customer Insights dashboards focus on brand affinity, customer migration, and loyalty insights, complementing the existing Market Insights tools. The combined platform aims to provide advertisers with a more comprehensive view of customer behavior, competitors, and market opportunities. According to InvestingPro data, the company maintains a healthy gross profit margin of 42.25%, suggesting strong operational efficiency in its core business.
According to the company, the Cardlytics Insights Portal is built on visibility into $5.8 trillion of annual consumer spend data. The platform provides access to six dashboards that cover market summary, competitor insights, geographic insights, brand affinity, customer migration, and loyalty insights.
"From understanding cross-brand spending patterns to enhancing customer acquisition strategies and mitigating churn, the Cardlytics Insights Portal is setting a new standard for effective and intuitive data tools," said Rory Mitchell, Chief Business Officer at Cardlytics, in a press release statement.
Shake Shack is among the companies currently using the platform. "We are in the Insights Portal on a weekly basis, pulling data to share with our leadership team," said Charlie Frankievich, VP of Guest and Culinary Insights at Shake Shack. "The competitive share in particular is very valuable for us."
Cardlytics positions its platform as different from traditional analytics tools by offering timely insights from first-party purchase data rather than relying on aggregated or modeled information.
The company operates as a commerce media platform with visibility into approximately half of all card-based transactions in the U.S. and a quarter in the U.K. Trading at $1.81, InvestingPro analysis indicates the stock is currently undervalued, with analysts setting price targets between $2.00 and $3.00. For deeper insights into Cardlytics’ valuation and growth potential, investors can access the comprehensive Pro Research Report, available exclusively to InvestingPro subscribers.
In other recent news, Cardlytics, Inc. reported its financial results for the first quarter of 2025, surpassing earnings expectations. The company achieved an earnings per share of -$0.21, beating the forecasted -$0.44, and reported revenue of $61.9 million, slightly above the expected $61.26 million. Cardlytics also announced the general availability of its new Cardlytics Rewards Platform (CRP), which aims to enhance customer loyalty programs with card-linked offers, marking a strategic expansion for the company. In a separate development, Cardlytics extended its Master Agreement with JPMorgan Chase until November 2028, with changes to provisions like Supplier Billings Share and Incentive Bonus. The company is also focusing on cost-saving measures, expecting to save $16 million annually through workforce reductions. For the upcoming quarter, Cardlytics projects billings between $100 million and $108 million, with revenue anticipated to range from $61 million to $67 million. CEO Amit Gupta highlighted the company’s unique market position, while CFO Alexis Dicino emphasized the strategic initiatives to strengthen the company’s financial standing. These developments indicate a period of growth and adaptation for Cardlytics as it navigates the current economic landscape.
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