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ATLANTA - Cardlytics Inc. (NASDAQ: CDLX), a commerce media platform with a market capitalization of approximately $100 million, announced today the general availability of its Cardlytics Rewards Platform (CRP), a new offering aimed at bolstering customer loyalty programs with card-linked offers. The platform enables merchants with digital channels and existing loyalty schemes to join the Cardlytics network as publishers, thereby offering enhanced value to their customers. According to InvestingPro analysis, the company appears undervalued based on its Fair Value calculations, despite facing profitability challenges.
The CRP marks a strategic expansion for Cardlytics, traditionally a leader in financial media, as it seeks to diversify its publisher base and connect with consumers through new channels. This initiative comes as the company faces revenue headwinds, with InvestingPro data showing a 12.77% decline in revenue over the last twelve months to $272.59 million. By incorporating retail and restaurant verticals, the platform is expected to provide advertisers with increased consumer reach and engagement opportunities, while also allowing publishers to incentivize customer purchases and enrich the overall shopping experience.
Amit Gupta, CEO of Cardlytics, highlighted the significance of the CRP launch, noting the platform’s role in growing the company’s publisher network and meeting consumers in diverse environments. He expressed enthusiasm about the inaugural partnership with a leading digital sports platform and anticipated more collaborations in the future.
CRP functions as an extension of Cardlytics’ core platform, offering the same advertiser deals across new publisher channels. Offers are integrated within a publisher’s loyalty program and are targeted using purchase data from a third-party vendor. Customers who opt-in and link their bank account information can activate offers and earn rewards in the form of points or loyalty cash, redeemable for future purchases.
Cardlytics, headquartered in Atlanta, operates a commerce media platform that leverages purchase data from its publisher partners to provide insights and engagement opportunities for advertisers and publishers alike. The company claims visibility into roughly half of all U.S. card-based transactions and a quarter in the U.K., positioning itself as a key player in commerce media.
The information for this report is based on a press release statement.
In other recent news, Cardlytics reported its financial results for the first quarter of 2025, exceeding earnings expectations. The company achieved an earnings per share (EPS) of -$0.21, surpassing the forecasted -$0.44, while revenue reached $61.9 million, slightly above the anticipated $61.26 million. Despite a year-over-year revenue decline of 8.4%, the company introduced new metrics like Monthly Qualified Users (MQUs) to enhance performance insights. Cardlytics also implemented workforce reductions and cost-saving measures expected to save $16 million annually. In terms of future projections, the company anticipates Q2 2025 billings between $100 million and $108 million, with revenue ranging from $61 million to $67 million. The company continues to diversify its partnerships, including the launch of the Cardlytics Rewards Platform with non-financial institution partners. Analysts from Lake Street and Northland Capital Markets noted the company’s strategic initiatives and potential for growth in the current macroeconomic environment.
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