Carrier rebrands global command centers with customer-focused identity

Published 02/10/2025, 14:50
Carrier rebrands global command centers with customer-focused identity

PALM BEACH GARDENS - Carrier Global Corporation (NYSE:CARR), a $50.76 billion market cap leader and prominent player in the Building Products industry according to InvestingPro, announced Thursday it has renamed its global command centers to Carrier Customer Command Centers, emphasizing the company’s customer-first approach.

The facilities, previously known as BluEdge Command Centers, monitor over 240,000 connected assets and support more than 32,000 buildings worldwide. The centers operate 24/7 and have received multiple industry recognitions, including gold for Best of IoT Services at the 2022 IoT Innovator Awards and Excellence in Customer Service Awards in 2023 and 2025. These initiatives contribute to Carrier’s robust annual revenue of $22.46 billion.

"Carrier Customer Command Centers consistently demonstrate our customer-first mindset," said Ajay Agrawal, Senior Vice President, Global Services & Chief Business Development Officer at Carrier.

The command centers identify over 10,000 service needs monthly through predictive analytics, often detecting issues before customers notice them. They also handle more than 12,000 service technician calls to expedite problem resolution. According to the company, the centers remotely resolved more than 60% of HVAC and lighting issues over the past year, reducing equipment downtime and eliminating costly service visits.

The centers also support connected cold chain solutions by providing customers with improved visibility into shipments and compliance verification.

Carrier Global Corporation describes itself as a provider of intelligent climate and energy solutions. The rebranding aligns with the company’s stated focus on clarity, consistency and customer-centricity, according to the press release statement.

In other recent news, Carrier Global Corporation has unveiled an upgrade to its Abound Insights platform, enhancing its capabilities with AI-powered features to assist building operators in managing operations more efficiently. This upgrade includes an interactive app that provides actionable recommendations and advanced filtering options. Additionally, Carrier is set to debut its QuantumLeap thermal management platform for data centers in Asia, combining liquid and air cooling technologies to tackle cooling challenges. Meanwhile, analysts have adjusted their outlooks for Carrier Global. Mizuho has lowered its price target for the company to $80, citing anticipated weakening in the residential HVAC market. Similarly, RBC Capital has reduced its price target to $75 following a negative pre-announcement and noted significant weakness in Carrier’s Americas residential HVAC segment. Despite these challenges, Goldman Sachs maintains a Buy rating with a $76 price target, acknowledging a sharply reset third-quarter outlook for North American residential volumes. These developments highlight ongoing adjustments and innovations within Carrier Global amid market fluctuations.

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