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Investing.com -- Chinese automaker Chery plans to start selling two new SUV models in the United Kingdom (TADAWUL:4280) in the coming weeks, expanding its presence in the competitive British car market.
The company announced Tuesday that the vehicles would be "optimised for the local market" and will be available at Chery dealerships across the country. The automaker did not provide specific details about the two models.
This launch follows Chery’s earlier entry into the UK market with its Omoda brand in August 2023 and its Jaecoo brand in January 2024.
Gary Lan, who leads the Chery, Omoda and Jaecoo brands in Britain, stated that the launch "reflects our confidence in the UK automotive sector, and the appeal of our vehicles to local buyers."
Chery joins a growing number of Chinese automakers and brands seeking market share in Britain, which is considered one of Europe’s most competitive automotive markets.
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