Cigna Healthcare launches AI-powered digital tools to simplify experience

Published 12/06/2025, 11:10
Cigna Healthcare launches AI-powered digital tools to simplify experience

NEW YORK - Cigna Healthcare, the health benefits division of The Cigna Group (NYSE: CI), a prominent healthcare provider with annual revenue of $255 billion and market capitalization of $83 billion, announced Thursday the introduction of new digital features aimed at improving customer experience during common health insurance interactions. According to InvestingPro analysis, the company maintains a "GREAT" financial health score of 3.06, positioning it well for continued innovation investments.

The new tools, being rolled out in phases through the myCigna member portal, include an AI-powered virtual assistant, personalized provider matching, real-time cost tracking, smart claim submission, and plan selection support. These digital investments come as analysts identify Cigna as potentially undervalued, with multiple InvestingPro indicators suggesting strong growth potential.

According to Cigna Healthcare, the AI-powered virtual assistant provides personalized answers to questions about benefits, claims, and care options. Early results indicate that two-thirds of customers with access to the virtual assistant used it, with more than 80% finding it helpful.

The company is also expanding access to dedicated My Personal Champion advocates for customers with complex health needs and investing in centralized agent teams to help resolve administrative issues more quickly.

The digital enhancements come as Cigna research shows only one in five U.S. adults feel confident in their understanding of health insurance benefits.

"We’re committed to making our customers’ experiences simpler, seamless and more reliable," said Heather Dlugolenski, chief strategy officer at Cigna Healthcare, in the press release statement.

The company stated that the new features were developed through rigorous research and testing within a comprehensive AI governance framework. Cigna Healthcare also plans to provide early access to the myCigna portal for new customers before their plan effective date. With expected net income growth this year and consistent dividend payments for 44 consecutive years, the company demonstrates both innovation focus and financial stability. Discover more insights about Cigna’s performance metrics and growth potential through the comprehensive Pro Research Report, available exclusively on InvestingPro.

In other recent news, Cigna Corporation reported strong first-quarter 2025 earnings, with an adjusted earnings per share (EPS) of $6.74, surpassing consensus estimates by 6%. The company’s updated guidance reflects a boost in its 2025 EPS to at least $29.60, attributed to the delayed sale of its Medicare Advantage business. Analysts at Raymond James raised their price target for Cigna to $385, maintaining a Strong Buy rating, while Jefferies increased its target to $397, reiterating a Buy rating. UBS also confirmed a Buy rating with a $390 price target, highlighting Cigna’s strategic departure from Medicare Advantage as a positive move.

Bernstein analysts adjusted their price target to $373, maintaining a Market Perform rating, noting Cigna’s solid performance but expressing concerns about growth potential in the Healthcare business. Additionally, Cigna announced the appointment of Michael J. Hennigan to its Board of Directors, bringing extensive experience from the energy sector. The company also introduced a new GLP1 program to broaden access to weight management treatments, aligning with its strategic objectives. These developments underscore Cigna’s strategic positioning and potential for continued growth in the healthcare sector.

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