Cineverse and Banyan Ventures form joint venture for microseries content

LOS ANGELES - Entertainment company Cineverse (NASDAQ:CNVS), which has seen impressive revenue growth of 59% in the past year and whose stock has surged over 55% year-to-date, announced Wednesday with Banyan Ventures the formation of MicroCo, a 50/50 joint venture focused on creating short-form video content called microseries. According to InvestingPro analysis, the company appears undervalued based on its Fair Value metrics.

The venture has appointed former Showtime President Jana Winograde as CEO, while former NBCUniversal Television and Streaming Chairman Susan Rovner will join as Chief Content Officer in October. This strategic move comes as Cineverse maintains a strong financial health score of GREAT from InvestingPro, reflecting robust operational efficiency and growth potential.

MicroCo will develop serialized, short-form videos running approximately 1-3 minutes per episode designed specifically for mobile viewing. The company described microseries as a format that has gained significant traction internationally, particularly in China where it represents a $7 billion market.

The joint venture will leverage Cineverse’s streaming technology infrastructure, including its Matchpoint platform, and will be led by a team of entertainment executives. Lloyd Braun, former ABC Entertainment and WME Chairman, will serve as MicroCo’s Chairman of the Board.

"The average person scrolls through hundreds of feet of content a day, but almost none of it is built to last," Braun said in the press release.

The company plans to produce original content spanning genres from romance to horror in both live action and animated formats. MicroCo will also collaborate with established content creators to develop new storytelling opportunities.

The venture will incorporate artificial intelligence tools for content creation, discovery, and personalization, according to the announcement.

The consumer-facing name of the platform will be revealed at a later date. According to the press release, the microseries market is projected to reach $10 billion outside of China by 2027. With analysts unanimously rating Cineverse a "Strong Buy" and setting price targets between $9-10, the company appears well-positioned to capitalize on this growth opportunity. For detailed analysis and additional insights, investors can access the comprehensive Pro Research Report available on InvestingPro.

In other recent news, Cineverse Corp reported a significant revenue increase for the fourth quarter of 2025, reaching $15.6 million, which represents a 58% rise compared to the previous year. This surge in revenue is attributed to the company’s strategic initiatives, including a new organizational structure and market expansion. Additionally, Cineverse has been added to several FTSE Russell indexes as part of the annual reconstitution, including the Russell 3000E and Russell Microcap indexes. This inclusion highlights the company’s growing presence in the market.

In terms of leadership changes, Michele Edelman has been appointed as Executive Vice President, Technology & General Manager of Matchpoint. She will oversee the company’s go-to-market strategy for its media supply chain platform. The company has also expanded its Cineverse Motion Pictures Group by appointing three industry veterans to key positions. These appointments include Steven Peros as vice president of creative development, Dan Fisher as vice president of acquisitions, and Cameron Moore as a consultant for theatrical distribution.

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