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MANCHESTER - Manchester United (NYSE:MANU), the $2.97 billion market cap sports giant currently trading at $17.40, has signed a three-year partnership with The Coca-Cola Company, establishing Coca-Cola as the club’s Official Carbonated Soft Drinks Partner across the United Kingdom and Europe, according to a press release issued Wednesday.
The agreement grants Coca-Cola pouring rights at Old Trafford stadium for its range of products including Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Sprite, and Dr Pepper, along with their zero-sugar variants.
The partnership will feature Coca-Cola prominently during matchdays and fan experiences at the stadium. Both organizations plan to collaborate on fan activations, digital content, and community initiatives throughout the UK and Europe.
Marc Armstrong, Chief Business Officer at Manchester United, noted that the partnership "will go beyond matchday refreshments at Old Trafford" to create experiences connecting fans to the club.
Elodie Peribere, Senior Marketing Director at Coca-Cola, said the company is "proud to partner with the club to deliver uplifting and refreshing experiences for supporters."
This arrangement complements Coca-Cola’s existing league-wide agreement with the Premier League.
Manchester United, with a 147-year history and 69 trophies, reports a global community of 1.1 billion fans and followers according to the press release statement.
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