Comscore launches AI-powered data partner network for advertisers

RESTON, Va. - Comscore (SCOR), which has seen its stock surge over 11% in the past six months according to InvestingPro data, announced Wednesday the launch of its AI-powered Data Partner Network, a new initiative enabling third-party data providers to convert ID-based datasets into privacy-first audiences using Proximic by Comscore’s predictive technology.

The network aims to extend audience reach for advertisers while maintaining privacy compliance in an evolving digital landscape. For a company generating annual revenue of $358.51M, this initiative could be crucial for growth. According to the company, when its AI technology was applied to Proximic by Comscore’s ID-based "online holiday shoppers" segment, it grew by over 95%. InvestingPro analysis shows the company maintains a moderate debt level, positioning it well for such strategic expansions.

More than 10 data providers have already joined the network, including AnalyticsIQ, Circana, Dynata, Eyeota, L2 Data, Polk Automotive Solutions, PurpleLab, TransUnion, and others.

The system works by processing third-party partner audiences through Comscore’s AI predictive technology and truth set panels to generate privacy-first, ID-free audience segments that can be activated across multiple demand-side platforms and supply-side platforms.

"We’re building an ecosystem where every participant benefits: advertisers get precision at scale, publishers unlock smarter monetization, and data providers future-proof their business," said Rachel Gantz, Managing Director of Proximic by Comscore, in the press release statement.

Programmatic media partner MiQ has already implemented these segments across connected TV campaigns, reportedly achieving improved reach and reduced cost per unique reach.

Michael Quinn, SVP Global Media at Circana, noted that the network provides "a new way to extend our audiences, while driving strong advertiser performance and smarter monetization."

The launch comes as the digital advertising industry continues to adapt to the declining use of traditional tracking methods like cookies and mobile IDs. With analysts forecasting profitability this year, according to InvestingPro data, this strategic pivot could prove timely for Comscore’s market position. For detailed insights and additional ProTips on Comscore’s growth trajectory, investors can access the comprehensive Pro Research Report, available exclusively on InvestingPro.

In other recent news, Comscore Inc. reported a 4.1% increase in revenue for the second quarter of 2025, reaching $89.4 million. Despite this revenue growth, the company provided flat revenue guidance for the upcoming quarter. This recent development may have influenced investor sentiment. Additionally, Comscore’s stock experienced a decline, closing at $5.20, near its 52-week low. Analysts have yet to provide updates on their ratings following this earnings report. The company’s financial performance and future guidance are crucial factors for investors to consider. These recent developments highlight the importance of monitoring Comscore’s financial health and market position.

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