RESTON, Va. - Comscore (NASDAQ: SCOR), a firm specializing in the analysis of consumer behaviors across various media platforms, has appointed Jackelyn Keller as its new Chief Marketing Officer. According to InvestingPro data, the company currently generates annual revenue of $356.21 million and maintains a Fair financial health rating. Keller, a seasoned professional with a background in TV, streaming, and digital advertising, is expected to enhance Comscore’s brand and product marketing strategies.
Keller’s career spans over two decades, during which she has developed expertise in linear TV, streaming, digital and programmatic advertising, and product marketing. Her role at Comscore will be to build upon the company’s 25-year history of measurement innovation, especially as the media landscape evolves with the growth of streaming and programmatic advertising.
The newly appointed CMO has been advising Comscore’s leadership since September 2024, working on positioning, creative strategy, and market entry efforts. Notably, Keller contributed to the launch of Comscore’s evergreen franchises such as the Comscore Data Divas and Barbershop, Beauty and Local Buzz.
Before joining Comscore, Keller held significant roles at Samsung (KS:005930) Ads as head of market intelligence and global product strategy, and at Quantcast as the global head of product marketing. Her tenure at iconic media brands like Discovery Communications (NASDAQ:WBD) and Turner Broadcasting provided her with a foundation in ad sales, marketing, and pricing, which will be invaluable in her new role at Comscore.
Comscore CEO Jon Carpenter expressed confidence in Keller’s ability to drive the company’s mission forward, citing her operational, product, and revenue strategy skills, as well as her talent for positioning and branding. This appointment comes at a challenging time for the company, with InvestingPro data showing the stock has declined by 67.45% over the past year. However, analysts are forecasting profitability for the coming year, suggesting potential for recovery.
Keller herself is excited to join Comscore during a pivotal time for the media industry, where consumer-driven content is paramount. She plans to use Comscore’s assets to guide the industry toward a programmatic future and establish benchmarks for streaming and local and national measurement.
Comscore is recognized for its comprehensive cross-platform measurement, providing data and insights that enable media buyers and sellers to make informed business decisions. As the industry seeks reliable third-party sources for audience and advertising metrics, Comscore continues to play a significant role. InvestingPro subscribers have access to 10+ additional exclusive insights about Comscore’s financial health, valuation metrics, and growth prospects through the comprehensive Pro Research Report, helping investors make more informed decisions about this media measurement leader.
This news is based on a press release statement from Comscore.
In other recent news, Comscore reported its Q3 2024 financial results, which showed a 34% growth in cross-platform revenue compared to the same period last year. However, total revenue saw a slight decrease of 2.8%, settling at $88.5 million. The company also highlighted a recovery in its Proximic business and Predictive Audiences offering, contributing to the growth despite challenges such as pricing pressures on legacy media clients and Oracle (NYSE:ORCL)’s decision to shut down its ad business.
Comscore’s CEO, Jon Carpenter, emphasized the company’s transformation into a global leader in measuring consumer behaviors across platforms. He mentioned that key integrations and a focus on cross-platform solutions are expected to drive future growth. Comscore also completed a significant integration with Meta Platforms (NASDAQ:META), enhancing its cross-platform measurement capabilities.
The company anticipates that the growth in cross-platform solutions will continue to offset declines in other business areas. The projected full-year revenue for 2024 is expected to be between $351 million and $355 million. These recent developments suggest that Comscore is strategically positioning itself to navigate market shifts and regulatory changes effectively.
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