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RESTON, Va. - Comscore (SCOR), a company specializing in consumer behavior analytics, has secured a multi-season agreement with The Summit League to provide national and local TV measurement for the conference’s basketball games. The partnership, covering the 2024-2025 and 2025-2026 seasons, will offer detailed insights into audience demographics and engagement, aiding in the development of targeted advertising and sponsorship strategies. According to InvestingPro data, Comscore generated $356 million in revenue last year, operating with a solid 42% gross profit margin despite recent market challenges.
The Summit League, an NCAA Division I athletic conference, will leverage Comscore’s advanced measurement techniques to gain a deeper understanding of their televised basketball games’ viewership on CBS Sports Network. This data-driven approach is expected to showcase the reach and impact of the league’s basketball programs to potential sponsors and help elevate the profile of the conference and its member institutions. InvestingPro analysis suggests the company is currently undervalued, with analysts predicting a return to profitability this year. Subscribers can access 8 additional ProTips and comprehensive financial analysis through the Pro Research Report.
Steve Bagdasarian, Chief Commercial Officer at Comscore, emphasized the company’s commitment to delivering trusted, MRC-accredited TV measurement data. The agreement with The Summit League highlights the increasing demand for sophisticated audience measurement tools in the competitive college basketball broadcasting landscape.
Josh Fenton, Commissioner of The Summit League, and Ray Katz, Chief Operating Officer and Co-Founder of Collegiate Sports Management Group, both acknowledged the significance of the partnership with Comscore. They noted that it represents a significant advancement in sports viewing analytics and opens up new revenue opportunities in college basketball sponsorship and media relationships.
This deal marks Comscore’s first TV measurement agreement with an NCAA Division I athletic conference, reinforcing its position as a leader in sports media measurement. The company’s expansion into collegiate sports aims to provide unparalleled audience insights to conferences and teams across the United States.
About Comscore: Comscore is a trusted global partner for media planning, transaction, and evaluation across various platforms. The company offers comprehensive data that combines viewership intelligence from digital, linear TV, over-the-top, and theatrical sources with advanced audience insights. While operating with moderate debt levels and facing recent market headwinds with a 66% stock price decline over the past year, Comscore’s role as a third-party source for reliable cross-platform measurement is increasingly recognized in the industry. For detailed financial analysis and growth prospects, investors can access the complete Pro Research Report on InvestingPro.
The information provided in this article is based on a press release statement.
In other recent news, Comscore reported a decline in revenue for the full year 2024, with figures dropping by 4.1% to $356 million compared to the previous year. Despite this, the company’s cross-platform revenue saw a significant increase of 20%, highlighting strong demand in this segment. The Movies Business segment also grew by 5%, indicating some areas of positive performance. Jefferies analyst Surinder Thind adjusted the price target for Comscore, lowering it from $7.00 to $6.25, while maintaining a Hold rating on the stock. Thind noted that while the Cross-platform segment is performing well, challenges persist in the Syndicated and Custom Digital Solutions segments.
Comscore’s fourth-quarter revenue was nearly flat year-over-year at $94.9 million, with adjusted EBITDA down by 3.8% to $42.4 million for the year. The company projects 2025 revenue to be between $360 million and $370 million, with an expected adjusted EBITDA margin of 12-15%. CEO John Carpenter emphasized the company’s focus on cross-platform audience measurement, with expectations for high double-digit growth in this area. Additionally, Comscore secured new financing and restructured a deal with Charter, aiming for significant cost savings over the coming years.
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