comScore stock hits 52-week low at $4.59 amid market challenges

Published 07/04/2025, 15:48
comScore stock hits 52-week low at $4.59 amid market challenges

In a turbulent market environment, comScore , Inc. (NASDAQ:SCOR) stock has touched a 52-week low, falling to $4.59. According to InvestingPro data, the company currently trades below its Fair Value, with analysts setting price targets between $6.25 and $8.00. The significant downturn reflects a challenging period for the media measurement and analytics company, which has seen its stock price plummet by 67.74% over the past year. With revenue of $356 million and a gross profit margin of 42%, investors have been wary as the company grapples with competitive pressures and a rapidly evolving digital landscape, factors that have contributed to the stock's underperformance and its current position at a yearly low. The steep decline over the past twelve months underscores the hurdles comScore faces as it strives to regain its footing and investor confidence in a highly competitive sector. Discover more insights and 9 additional ProTips for SCOR with a subscription to InvestingPro, including detailed analysis of the company's financial health and growth prospects.

In other recent news, Comscore reported its fourth-quarter and full-year 2024 earnings, noting a 4.1% decline in full-year revenue to $356 million. Despite the overall revenue dip, Comscore's cross-platform revenue increased by 20%, and its Movies Business segment grew by 5%. The company anticipates 2025 revenue to be between $360 million and $370 million, with an expected adjusted EBITDA margin of 12-15%. Jefferies analyst Surinder Thind adjusted Comscore's stock price target to $6.25 from $7.00, maintaining a Hold rating. The analyst cited Comscore's strong performance in its Cross-platform segment but noted ongoing challenges in other areas. Jefferies also revised its 2025 adjusted earnings per share estimate to $4.15, reflecting a cautious outlook. Comscore is focusing on new product launches and strategic restructuring to drive future growth. The company highlighted its progress in cross-platform solutions and recent contract wins with major agency holding companies.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.