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NEW YORK - Criteo (NASDAQ:CRTO), the advertising technology company currently trading near its 52-week low and identified as undervalued by InvestingPro analysis, announced on Wednesday a new integration with Google for onsite retail media, becoming Google’s first partner in this space. The collaboration will initially be available through a limited beta to select customers in the Americas via Google Search Ads 360, with plans for global expansion.
Through this partnership, advertisers will be able to create and optimize campaigns across Criteo’s network of over 200 retailers directly within Google’s Search Ads 360 platform. The integration aims to provide unified measurement capabilities, allowing brands to track how their advertising drives incremental impact. The company’s strong balance sheet, with more cash than debt and liquid assets exceeding short-term obligations, positions it well for this strategic expansion.
"We’re focused on building a seamless commerce media ecosystem," said Bill Reardon, General Manager, Enterprise Platform at Google. "With Criteo’s expansive network of retailer partners, we’re helping advertisers connect with customers at a critical moment in their shopping journey."
The retail media industry is projected to reach $204 billion by 2027, according to industry forecasts cited in the press release. However, spending remains concentrated among a few dominant players. This integration is positioned to diversify retail media investments by giving more retailers access to advertising budgets.
"We’re excited to welcome Google as one of our largest retail media partners, bringing scaled brand advertising to retailers on the Criteo platform," said Sherry Smith, President of Retail Media at Criteo.
Advertisers interested in participating in the beta program can contact their Google account team to assess eligibility, according to the company statement.
The integration represents a strategic move in the growing retail media landscape, potentially offering advertisers more options for reaching consumers at the point of purchase while providing retailers with additional revenue streams. Trading at an attractive P/E ratio of 10.4x and maintaining healthy profit margins above 50%, Criteo shows promising fundamentals. InvestingPro subscribers can access 13 additional key insights and a comprehensive analysis of Criteo’s financial health and growth potential through the platform’s detailed Pro Research Report.
In other recent news, Criteo reported its Q2 2025 earnings, which exceeded market expectations. The company achieved an adjusted earnings per share (EPS) of $0.92, surpassing the forecast of $0.71, representing a surprise of 29.58%. Revenue also came in strong at $483 million, significantly higher than the anticipated $275 million, marking a surprise of 75.62%. These impressive results have been attributed to Criteo’s strategic innovations and robust market positioning. There was a notable reaction in the pre-market, although specific stock movements are not the focus here. Analysts have taken note of the company’s performance, and the results may influence future evaluations by firms. These developments highlight Criteo’s current financial health and its potential trajectory in the market.
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