Street Calls of the Week
Criteo SA’s stock has reached a new 52-week low, closing at 21.44 USD, down significantly from its 52-week high of 47.27 USD. This marks a significant downturn for the company, as it represents a 44.41% decrease over the past year. According to InvestingPro analysis, the company appears undervalued despite maintaining strong fundamentals, with a P/E ratio of 9.45 and robust cash flows exceeding debt obligations. The decline comes amid a challenging period for the digital advertising firm, which has faced increasing competition and shifting market dynamics. Investors are closely monitoring Criteo’s strategic initiatives to regain momentum and drive growth in the coming quarters. InvestingPro data reveals that management has been actively buying back shares, while analysts have revised earnings upwards for the upcoming period. For deeper insights into Criteo’s valuation and growth prospects, check out the comprehensive Pro Research Report, available with an InvestingPro subscription.
In other recent news, Criteo reported its Q2 2025 earnings, significantly surpassing expectations. The company achieved an adjusted earnings per share (EPS) of $0.92, outperforming the forecast of $0.71, which marks a 29.58% surprise. Additionally, Criteo’s revenue reached $483 million, exceeding the anticipated $275 million by 75.62%. These strong financial results are attributed to the company’s strategic innovations and robust market positioning. In another development, Criteo announced a new partnership with Google, marking Google’s first onsite retail media collaboration. This integration will initially be available in a limited beta for select customers in the Americas, with plans for global expansion. Through this partnership, advertisers can optimize campaigns across Criteo’s extensive network of over 200 retailers directly within Google’s Search Ads 360 platform. Benchmark has reiterated its Buy rating on Criteo, maintaining a price target of $42.00, citing the significance of the Google partnership.
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