Street Calls of the Week
Criteo SA’s stock has reached a new 52-week low, hitting a price of 22.43 USD. According to InvestingPro analysis, the company appears undervalued despite maintaining strong fundamentals with a healthy balance sheet and robust cash flows. This milestone comes amid a challenging year for the company, as reflected in its 1-year change, which shows a significant decline of 48.88%. While the digital advertising company has faced various market pressures and competitive challenges, InvestingPro data reveals encouraging signs: the company maintains a strong financial health score, holds more cash than debt, and trades at an attractive P/E ratio of 10.4x. As Criteo navigates these difficulties, investors will be closely watching for any strategic shifts or market trends that might influence future valuations. Four analysts have recently revised their earnings expectations upward, with the company expected to remain profitable this year. Discover more insights about CRTO and 1,400+ other stocks through comprehensive Pro Research Reports available on InvestingPro.
In other recent news, Criteo reported its Q2 2025 earnings, exceeding expectations with an adjusted earnings per share (EPS) of $0.92, compared to the forecasted $0.71. Revenue also surpassed projections, reaching $483 million against an anticipated $275 million. The company’s strategic innovations and strong market positioning were noted as contributing factors to this performance. Additionally, Criteo announced a new integration with Google for onsite retail media, becoming Google’s first partner in this area. This collaboration will initially be available through a limited beta to select customers in the Americas via Google Search Ads 360, with plans for global expansion. Through this partnership, advertisers will have the ability to create and optimize campaigns across Criteo’s network of over 200 retailers directly within Google’s platform. The integration aims to provide unified measurement capabilities, allowing brands to track the incremental impact of their advertising efforts. These developments highlight Criteo’s ongoing efforts to enhance its market presence and technological offerings.
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