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NEW YORK - Curiosity Inc. (NASDAQ:CURI), which has delivered an impressive 203% return year-to-date according to InvestingPro data, has secured a multi-tier distribution agreement with DIRECTV that will bring its factual entertainment content to millions of U.S. households, the company announced Monday.
Under the agreement, DIRECTV has launched two Curiosity offerings: the subscription-based Curiosity Stream service and the free ad-supported Curiosity NOW channel on DIRECTV’s FAST platform, MyFree DIRECTV.
The partnership extends Curiosity’s content reach across DIRECTV’s national footprint, which encompasses millions of connected devices and set-top boxes on both streaming and satellite services.
"This is a pivotal moment for Curiosity as we expand our U.S. reach across FAST and SVOD in one comprehensive agreement," said Jay Sodha, Curiosity’s VP of Business Development and Partnerships, in the press release statement.
Curiosity Inc., which trades on the Nasdaq under the ticker CURI, offers documentaries, series, and specials covering science, nature, history, technology, and other factual content categories. The company’s streaming service is currently available in more than 175 countries.
The launch comes as media companies increasingly adopt diversified monetization models, with Curiosity NOW’s inclusion in the MyFree DIRECTV lineup positioning the company in the growing free ad-supported television space.
Financial terms of the distribution agreement were not disclosed in the announcement.
In other recent news, CuriosityStream Inc. reported its Q2 2025 financial results, showing a significant performance with revenue surpassing forecasts by 30.58%. The company’s earnings per share (EPS) also exceeded expectations, reflecting a strong quarter. Despite these positive earnings results, the stock experienced a decline during regular trading hours. However, this financial performance highlights the company’s ability to outperform analyst projections. These developments are part of CuriosityStream’s ongoing financial narrative, with investors closely monitoring the company’s future performance.
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