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LAS VEGAS - Cytta Corp (OTCQB:CYCA), a technology firm specializing in communication and safety solutions with a market capitalization of $10.25 million and trading at $0.02 per share, announced today the appointment of Mr. Stuart Brame as its National Sales Director. According to InvestingPro data, the company faces significant challenges with its financial health score currently rated as WEAK, making this appointment particularly crucial for its future growth. Brame, who brings over four decades of sales and marketing experience, will spearhead the company’s sales initiatives, focusing initially on law enforcement markets and later expanding into industrial sectors.
Under Brame’s leadership, the sales team will leverage data and insights gathered from product demonstrations and industry trials to systematically convert interested law enforcement agencies into licensed users of CyttaCOMMS technology. This initiative comes at a critical time, as InvestingPro analysis shows the company generated just $0.04 million in revenue over the last twelve months, with analysts anticipating a sales decline in the current year. The strategy involves the cultivation of a unified national sales force aimed at effectively monetizing the company’s accumulated data.
Brame’s plans include the expansion of his sales team through the recruitment of senior sales professionals. This team will engage directly with customers to gather feedback on the technology’s application within their departments. Brame will also maintain direct communication with shareholders, investors, and customers, and can be contacted for discussions related to these matters.
According to Brame, the past year’s marketing campaign has garnered industry acceptance and a positive response to CyttaCOMMS, particularly from police forces in Florida and Texas. His goal is to establish a sustainable sales foundation that will evolve into an interactive national program, addressing market needs that have been identified.
Brame’s extensive background includes various roles in technology companies, focusing on sales and marketing, corporate development, and financial structuring. He has previously advised Cytta and contributed to the company’s remote medical monitoring projects, such as DoctorDirect and EvrCare. His recent work involved outlining a sales strategy for CyttaCOMMS in the Oil and Gas industry, which is now set to be implemented following the focus on the First Responder market.
Cytta Corp also announced the cancellation of its Webinar/Podcast scheduled for March 28th, 2025. The company is transitioning to its own CyttaCOMMS broadcast system, and in the interim, will communicate with shareholders through formal news releases and newsletters. Financial metrics from InvestingPro indicate the company faces cash flow challenges, with a negative EBITDA of $3.48 million and short-term obligations exceeding liquid assets. Subscribers to InvestingPro can access over 10 additional key insights and detailed financial metrics about Cytta Corp’s performance and outlook.
Cytta Corp’s offerings include CyttaCOMMS and CyttaCARES, which aim to redefine real-time intelligence and mission-critical communications across various industries. The company’s venture studio, Cytta Labs, incubates and accelerates emerging technologies, eventually forming Special Purpose Vehicles to scale innovations and achieve strategic market positioning.
This announcement is based on a press release statement by Cytta Corp. For more information about the company and its technologies, visit www.cytta.com.
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