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MINNEAPOLIS - Deluxe Corporation (NYSE: DLX), a payments and data firm with annual revenue of $2.1 billion and impressive gross profit margins of 53%, has launched DAX, an artificial intelligence (AI) assistant aimed at enhancing support for partners and customer service. According to InvestingPro data, the company is currently undervalued based on its Fair Value analysis. DAX, now operational within Deluxe Merchant Services Daily Dashboard, is designed to facilitate quicker decision-making and improve daily operations by translating complex data into actionable insights.
DAX stands apart from typical chatbots by providing 24/7 support that mimics human interaction, addressing common product and service inquiries. It is a component of the Deluxe.ai enterprise platform, which integrates AI with human expertise, ensuring adherence to privacy and compliance standards. This innovation comes as InvestingPro analysts expect net income growth this year, with 8 additional exclusive insights available to subscribers.
Yogaraj "Yogs" Jayaprakasam, the company’s SVP and Chief Technology and Digital Officer, emphasized that DAX is a step towards scaling AI to bolster service quality without compromising the personalized touch Deluxe is known for. Deluxe.ai, the platform powering DAX, has been recognized with a 2025 CIO 100 award, signifying its innovative contribution to the company’s broad strategy.
DAX’s applications include a Merchant Partner Chatbot for instant, self-service responses, Customer Service Agent Assist to furnish agents with immediate product information, and an AI-Powered Website Assistant to guide users through Deluxe solutions such as Deluxe Payment Exchange+ (DPX+).
Despite the technological advancements, Deluxe maintains that live support is essential, with AI assistants intended to complement, not replace, the human service element.
Deluxe Corporation has been supporting businesses for over a century, offering solutions that facilitate payments and growth. With a vast customer base ranging from small businesses to large consumer brands, Deluxe processes over $2 trillion in annual payment volume. DAX is the latest innovation from Deluxe, reflecting its commitment to being a trusted business partner.
This article is based on a press release statement from Deluxe Corporation.
In other recent news, Deluxe Corporation reported its first-quarter 2025 earnings, which exceeded Wall Street expectations. The company achieved an earnings per share (EPS) of $0.75, surpassing the forecast of $0.72, while revenue reached $536.5 million, exceeding the anticipated $527.18 million. This marks the ninth consecutive quarter where Deluxe’s earnings growth outpaced its revenue growth. The company’s strategic initiatives, particularly in payments and data solutions, contributed to these positive results. Deluxe’s revenue mix is shifting towards payments and data services, with the data segment showing a 29% year-over-year growth. The company maintained its full-year 2025 guidance, projecting growth in its data segment and a decline in its print segment. Additionally, Deluxe’s recent strategic partnerships, such as with TownBank, illustrate its focus on expanding financial institution relationships. The company’s ongoing efforts in balance sheet optimization have been recognized with a ratings upgrade from S&P.
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