DICK’S Sporting Goods extends partnership with WNBA through 2028

PITTSBURGH - DICK’S Sporting Goods (NYSE:DKS), the $15.8 billion sporting goods retailer with robust financial health according to InvestingPro analysis, and the Women’s National Basketball Association (WNBA) have announced a multi-year extension of their partnership through the 2028 season, according to a press release issued Tuesday.

The renewed agreement maintains DICK’S position as the Official Sporting Goods Retailer and an Official Marketing Partner of the WNBA, while continuing its role as the Official Sporting Goods Retailer for the Chicago Sky and Minnesota Lynx franchises. The company, which generates annual revenues of $13.6 billion and maintains a 15-year track record of consistent dividend payments, currently offers investors a 2.45% dividend yield.

As part of the expanded partnership, DICK’S becomes a Proud Partner of the Jr. WNBA, the league’s youth basketball initiative. Additionally, GameChanger, a DICK’S Sporting Goods company providing a youth sports mobile platform, joins as an Official Marketing Partner of the WNBA.

The retailer will continue to offer WNBA merchandise at more than 300 store locations, including all 13 WNBA markets, as well as through its online platforms. DICK’S will maintain visibility during WNBA games, on digital channels, across broadcasts and at league events such as AT&T WNBA All-Star and WNBA Live.

"DICK’S plays an essential role in advancing our league’s value of community by giving fans everywhere greater access to express their fandom," said WNBA Chief Growth Officer Colie Edison in the announcement.

The companies will also continue their "It’s Her Shot" initiative, a free basketball program for girls ages 8-18 that has hosted 20 events in 12 WNBA markets since its 2021 launch, reaching over 3,000 young athletes.

The partnership, which began in fall 2021, comes as the WNBA prepares for its 29th season in 2025. Trading at a P/E ratio of 13.75, DICK’S Sporting Goods shows strong financial metrics, with InvestingPro analysts identifying 12 additional key factors that could impact the company’s future performance. For detailed analysis and comprehensive insights, investors can access the full Pro Research Report, available exclusively to InvestingPro subscribers.

In other recent news, Dick’s Sporting Goods has been the focus of several analyst reports and developments. UBS reiterated its Buy rating on the company’s stock with a price target of $225, citing market share expansion opportunities and potential gains in the footwear category. DA Davidson also maintained a Buy rating and a $230 price target, highlighting the positive impact of Nike’s strong North American wholesale performance, where Dick’s Sporting Goods plays a significant role. In contrast, TD Cowen adjusted its price target for Dick’s Sporting Goods to $205, maintaining a Hold rating, and noted gains in footwear market share and a positive earnings performance with a non-GAAP EPS of $3.37 in the first quarter, which exceeded market expectations. Additionally, Williams Trading analyst Sam Poser maintained a Hold rating with a $200 price target, expressing concerns about the potential distractions from the pending Foot Locker acquisition. The acquisition has been a point of uncertainty, with UBS acknowledging the risks but also potential value creation opportunities. Despite these mixed views, Dick’s Sporting Goods has reported strong first-quarter trends and maintained guidance for the second quarter, even as the company navigates potential tariff impacts. These recent developments reflect a complex but optimistic outlook for the sporting goods retailer.

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