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AUSTIN - Digital Brands Group, Inc. (NASDAQ:DBGI), a $36 million market cap apparel company that has seen its stock surge over 349% year-to-date according to InvestingPro data, announced Monday the launch of a strategic initiative to expand its presence in the Name, Image, and Likeness (NIL) college apparel sector.
The company’s entry into this market segment begins with an exclusive three-year private label manufacturing agreement with Yea Alabama, the official NIL program of the University of Alabama. Under this agreement, DBGI will design, manufacture, and distribute collegiate apparel through University of Alabama bookstores and Yea Alabama’s online storefront. InvestingPro data reveals the company maintains a 22.4% gross profit margin, though it faces liquidity challenges with a current ratio of 0.33.
The initial product line and September product capsule are currently available, with additional capsule collections planned for October, November, and December 2025.
"We believe that we have created the Warby Parker of collegiate apparel, with a focus on a direct-to-consumer, data-driven scalable model," said Hil Davis, CEO of Digital Brands Group.
The company reports it is in discussions to expand this strategy with additional universities following the Alabama agreement model. The partnership structure offers university rights holders private label manufacturing capabilities, equity alignment with DBGI, support for female student athletes, and data-driven product development.
According to the press release, the global licensed sports merchandise market was estimated at $36.4 billion in 2024 and is projected to reach $49.0 billion by 2030, based on Grand View Research data. While the market opportunity appears substantial, InvestingPro analysis indicates DBGI faces operational challenges, with revenue declining 33% in the last twelve months. InvestingPro subscribers have access to 11 additional key insights about DBGI’s financial health and market position.
Digital Brands Group offers apparel through various brands on both direct-to-consumer and wholesale platforms, focusing on leveraging customer data to create personalized content and product offerings.
The information in this article is based on a company press release statement.
In other recent news, Digital Brands Group has announced several strategic developments. The company has launched a new initiative to enter the Name, Image, and Likeness (NIL) college apparel market through a three-year agreement with Yea Alabama, the University of Alabama’s official NIL program. This initiative will involve designing, manufacturing, and distributing collegiate apparel both in University of Alabama bookstores and online. Additionally, Digital Brands Group has secured an additional $1.5 million in private investment in public equity (PIPE) financing, amending its previous agreement to issue more Series D Convertible Preferred Stock.
Furthermore, Digital Brands Group has joined the NVIDIA Connect Program via its technology arm, Open Daily Technologies Inc. This partnership provides access to NVIDIA’s AI and machine learning resources, engineering expertise, and discounts on software and hardware, which will aid in product development and efficiency improvements. These recent developments indicate Digital Brands Group’s efforts to expand its market presence and enhance its technological capabilities.
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