Dotdash Meredith rebrands as People Inc, honors media legacy

NEW YORK - Dotdash Meredith, America’s largest digital and print publisher, announced Thursday it has rebranded as People Inc., adopting a name that references its flagship PEOPLE magazine brand. The company, owned by IAC (NASDAQ:IAC), currently trades at an attractive valuation according to InvestingPro analysis, which shows the stock trading below its Fair Value.

The company, which owns media brands including Food & Wine, Travel + Leisure, Better Homes & Gardens, and Allrecipes, said the new identity represents its commitment to content "made by people for people."

The rebrand comes more than three years after the merger between Dotdash and Meredith Corporation.

"When we put Dotdash and Meredith together over three years ago, we knew our combined name wasn’t the most elegant or meaningful," said Neil Vogel, CEO of People Inc. "As our business and ambitions have grown, we realized we already had the best name for us, People."

The company’s new logo pays tribute to the original Time Inc. wordmark with hand-drawn letterforms. It retains the colored dot after "Inc." as a nod to its digital publishing history, dating back to About.com and carried through subsequent iterations of the company.

People Inc. houses more than 40 media brands and reaches approximately 175 million people monthly across its platforms. The company is based in New York City and operates as a business of IAC (NASDAQ:IAC).

The announcement marks a significant brand evolution for the media conglomerate, which traces its roots to both Time Inc. and Meredith Corporation, publishing companies founded over a century ago.

According to the press release statement, the new name acknowledges both the company’s flagship publication and its focus on human-centered content across its portfolio of brands.

In other recent news, IAC/InterActiveCorp reported a significant miss on its Q1 2025 earnings, with both earnings per share and revenue falling short of forecasts. The company posted an EPS of -2.64, compared to the expected -0.73, and revenue of $570.5 million, below the anticipated $809.14 million. Additionally, Dotdash Meredith, a subsidiary of IAC, has announced a private offering of $400 million in senior secured notes, with plans to use the proceeds to repay existing debt. This financial maneuver is part of a broader strategy involving a new $700 million term loan B facility. S&P Global Ratings has upgraded IAC’s credit rating to ’BB’ following the spin-off of Angi Inc., citing the stronger performance of Dotdash Meredith as a key factor. Meanwhile, Citizens JMP analyst Nicholas Jones lowered the price target for IAC shares to $47.00 but maintained a Market Outperform rating, noting potential growth in Dotdash Meredith and Care.com operations. In a separate development, Vimeo announced the addition of three new members to its Board of Directors, marking a shift in its governance structure.

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