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REDWOOD CITY, Calif. - Electronic Arts Inc. (NASDAQ:EA), currently trading near its 52-week high at $173.79, announced on Monday a partnership with the National Hockey League to integrate official NHL EDGE data into EA SPORTS NHL 26, launching a new era of realism in sports gaming.
The collaboration will incorporate the NHL’s advanced Puck and Player Tracking system into the game’s new ICE-Q 2.0 gameplay system. This marks the first time in franchise history that real-world data captured by infrared technology and arena cameras across all 32 NHL rinks will be used to inform in-game player behavior.
The NHL EDGE system tracks millions of data points including skating acceleration, top speed, shot power, shot location and save types. These metrics will directly influence player attributes and tendencies in the game, creating greater differentiation between athletes.
"By harnessing the very same data points the NHL uses to inform all sorts of game-time strategies, EA SPORTS is doubling down on innovations and partnerships to make the most true-to-life reflection of hockey possible," said Cam Weber, President of EA SPORTS, in a press release statement.
Brian Jennings, NHL Chief Branding Officer and Senior Executive Vice President, added that the partnership aims to "bring the soul of our game to life for a new generation" by placing league-grade analytics in the hands of fans.
Developed by EA Vancouver and EA Bucharest, NHL 26 will be available on September 12, 2025, for PlayStation 5 and Xbox Series X|S. Players who pre-order the Deluxe Edition will receive up to seven days early access and additional in-game items. EA Play members can access a 10-hour trial starting September 5, 2025.
In fiscal year 2025, EA reported GAAP net revenue of approximately $7.5 billion, maintaining strong financial health with a gross profit margin of 79%. According to InvestingPro data, the company demonstrates robust operational efficiency, though it’s currently trading at premium valuation multiples. InvestingPro subscribers have access to 13 additional key insights about EA’s financial position and market performance.For investors seeking deeper analysis, EA is among 1,400+ US stocks covered by comprehensive Pro Research Reports, available exclusively on InvestingPro. These reports provide detailed analysis of EA’s market position, financial health, and growth prospects.
In other recent news, Electronic Arts announced its fiscal first-quarter results, which surpassed both TD Cowen’s and consensus estimates for bookings and EBIT, largely due to the strong performance of its EA Sports division. Following these results, TD Cowen raised its price target for Electronic Arts from $172 to $183 while maintaining a Buy rating on the stock. In addition, Electronic Arts is set to launch Battlefield 6 on October 10, 2025, for PlayStation 5, Xbox Series X/S, and PC platforms, featuring enhanced gameplay set in a speculative future. The company also revealed that the Battlefield 6 beta test was a success, with Oppenheimer estimating over 5 million players participated, prompting the firm to maintain its Outperform rating and a $185 price target. Benchmark also retained its Buy rating and a $180 price target after attending the Battlefield 6 reveal event, expressing confidence in the game’s commercial and strategic potential. On another front, Electronic Arts announced that EA Sports NHL 26 will be released on September 12, 2025, for PlayStation 5 and Xbox Series X|S, featuring the Tkachuk family on its deluxe edition cover.
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