Two 59%+ winners, four above 25% in Aug – How this AI model keeps picking winners
In a challenging market environment, ELF Beauty Inc (NYSE:ELF). stock has touched a 52-week low, with shares plummeting to $94.07, significantly below its 52-week high of $221.83. According to InvestingPro analysis, the company maintains a "GOOD" overall financial health score, with particularly strong profitability metrics. The cosmetic company, known for its affordable, high-quality makeup products, has faced significant headwinds over the past year, reflected in a stark 1-year change with a decline of 41.15%. Despite these challenges, the company maintains impressive revenue growth of 59% and a robust gross profit margin of 71%. Investors and market analysts are closely monitoring ELF’s performance as it navigates through the pressures of changing consumer spending habits and increased competition within the beauty industry. With analyst price targets ranging from $115 to $180, InvestingPro subscribers can access detailed valuation analysis and over 30 additional key metrics in the comprehensive Pro Research Report. The current price level marks a critical juncture for the company as it strives to regain its footing and investor confidence in the coming quarters.
In other recent news, e.l.f. Beauty has seen a range of financial developments. Analyst firm Canaccord has maintained a ’buy’ rating on the company’s stock but adjusted the price target to $174. The firm estimated a year-over-year sales increase of 21.4% for the third quarter of 2025, with adjusted earnings per share projected at $0.77. Naturium, a brand contributing over 10% to e.l.f. Beauty’s sales, has experienced impressive growth of 71.8%.
TD Cowen also maintained a ’buy’ rating but reduced the price target from $150 to $130. Despite a 2% decline in sales, the firm expects third-quarter sales growth of 23%, above market expectations. DA Davidson maintained a ’buy’ rating with a steady price target of $170, while Morgan Stanley (NYSE:MS) upgraded e.l.f. Beauty stock from ’equal-weight’ to ’overweight’, citing a more attractive valuation. Truist Securities reiterated its ’buy’ rating with a price target of $150, pointing to e.l.f. Beauty’s potential for continued growth.
These recent developments reflect the ongoing momentum and growth opportunities for e.l.f. Beauty. However, these are analyst projections and actual results may vary. The company’s sales could pick up again as new products are introduced and the company faces easier comparative periods. With a strong five-year revenue CAGR of 31% and analysts forecasting continued profitability, the company’s fundamentals remain solid despite market pressures.
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