Equifax launches AI advisor to help lenders make data-driven decisions

ATLANTA - Equifax (NYSE:EFX), the $28 billion market cap credit reporting giant with impressive gross profit margins of 56.7%, introduced a new AI-powered solution called Equifax Ignite AI Advisor on Thursday, designed to help lenders identify growth opportunities and make informed decisions through data analytics. According to InvestingPro data, the company has demonstrated solid revenue growth of 6.86% over the last twelve months.

The new tool, built with Equifax Amplify AI on the Equifax Cloud platform, aims to simplify data analysis for financial institutions by providing actionable insights without requiring specialized data science expertise.

According to the company’s press release, the solution enables lenders to benchmark their performance against competitors, identify growth opportunities, and make data-driven decisions through a generative AI chat interface with visual dashboards.

"Shifting economic trends and consumer behaviors can really challenge business strategies, making data analytics essential for adapting to today’s market," said Felipe Castillo, Chief Product Officer of Equifax U.S. Information Solutions, in the statement.

The tool combines a lender’s proprietary data with Equifax data to generate insights while maintaining data security. The company states these insights remain private to each lender and are not shared externally.

Equifax Ignite AI Advisor is part of a growing suite of AI-enabled solutions from the company and is particularly targeted at smaller and mid-sized financial institutions that may lack dedicated data science resources.

The solution requires no setup and offers a consultative experience using natural language processing to recommend specific actions lenders can take to optimize lending workflows and outcomes, according to the announcement. With a remarkable 55-year track record of consecutive dividend payments, Equifax continues to demonstrate its commitment to shareholder value while investing in innovation. For detailed analysis of Equifax’s AI initiatives and financial outlook, access the comprehensive Pro Research Report available exclusively on InvestingPro.

In other recent news, Equifax Inc. announced it will offer VantageScore 4.0 mortgage credit scores at a competitive price of $4.50 through the end of 2027, significantly undercutting Fair Isaac Corporation’s planned 2026 pricing of $10. This move is part of Equifax’s strategy to challenge what it described as FICO’s "monopoly-like doubling" of mortgage credit score prices. Additionally, Equifax will provide free VantageScore 4.0 credit scores to customers purchasing FICO scores through 2026. Seaport Global Securities initiated coverage of Equifax with a Neutral rating, recognizing its strong position in the mortgage market and verification of income and employment services. Furthermore, Equifax’s Board of Directors declared a quarterly dividend of $0.50 per share, continuing its long-standing tradition of over 100 years of consistent cash dividend payments. These developments reflect Equifax’s strategic efforts to enhance its market position and offer value to its shareholders.

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