Equitable appoints Greg Boosin as chief marketing officer

NEW YORK - Equitable (NYSE:EQH), a $16.36 billion market cap financial services organization trading near its 52-week high of $56.00, has appointed Greg Boosin as its new Chief Marketing Officer, the company announced Monday. According to InvestingPro data, the company has demonstrated strong financial performance with 45.39% revenue growth over the last twelve months.

Boosin, who has over 25 years of marketing experience in the financial services industry, will report to Equitable President Nick Lane and join the company’s Operating Committee. He most recently served as Executive Vice President of Global B2B & Product Marketing at Mastercard, where he worked for nearly 20 years.

In his new role, Boosin will lead all aspects of Equitable’s marketing strategy supporting its Retirement and Wealth Management businesses, focusing on business growth, client engagement and brand awareness.

"Greg is a dynamic and proven marketing leader in the financial services industry, with experience delivering measurable go-to-market strategies and driving growth across multiple verticals," Lane said in a press release statement.

Boosin currently serves on advisory boards for several marketing and advertising industry groups, including the International Advertising Association’s North American B2B Marketing Operational Board and the ANA CMO Growth Council for B2B Marketing.

He succeeds Connie Weaver, who joined Equitable in 2020 to launch and build the company’s brand. Weaver, who has held senior leadership positions at TIAA, The Hartford, AT&T and Microsoft during her four-decade career, is retiring from Equitable but plans to remain active on advisory boards and as a strategic marketing advisor to early-stage companies.

Equitable, founded in 1859, provides advice, protection and retirement strategies to individuals, families and small businesses, serving approximately 3 million clients across the United States. The company has raised its dividend for seven consecutive years, demonstrating consistent shareholder value creation. For detailed analysis and additional insights, including exclusive ProTips and comprehensive financial metrics, visit InvestingPro, where you can access the full research report on Equitable and 1,400+ other US stocks.

In other recent news, Equitable Holdings reported its first-quarter 2025 financial results, revealing a mixed performance. The company posted an adjusted earnings per share (EPS) of $1.35, which missed the forecasted $1.60. However, Equitable Holdings surpassed revenue expectations, achieving $4.58 billion compared to the anticipated $3.93 billion. In addition to earnings, the company announced dividends on its common and preferred stock, including a quarterly cash dividend of $0.27 per share of common stock. The Board of Directors also set dividends for various series of preferred stock, payable in June 2025. Furthermore, Equitable Holdings increased its ownership in AllianceBernstein to 69%, signaling strategic moves for long-term growth. The company also returned $335 million to shareholders, reflecting an 80% payout ratio. Despite the earnings miss, Equitable Holdings continues to focus on capital deployment and product innovation, as highlighted by its strong sales in Registered Index-Linked Annuity (RILA) products.

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