Equitable integrates Plan Build API into employee benefits platform

NEW YORK - Equitable (NYSE:EQH), a $15.88 billion market cap financial services company trading at $52.63, has integrated a new Plan Build API capability from Employee Navigator into its EB360® digital employee benefits platform, the company announced Monday. According to InvestingPro analysis, the company is currently trading below its Fair Value, suggesting potential upside opportunity.

The enhancement aims to streamline the creation and configuration of employee benefits plans for small and medium-sized businesses by eliminating manual data entry processes.

According to Alyssa Arellano, Head of Product and Technology Solutions for Equitable’s Employee Benefits business, the API functions as a "digital bridge between systems," allowing brokers to move from sale notification to enrollment readiness within hours.

The new capability builds upon Equitable’s Digital Onboarding solution launched in 2023. Company data indicates that more than two-thirds of brokers have selected Digital Onboarding as their preferred implementation method, with 89% reporting faster implementation timelines.

Stephanie Shields, Head of Equitable’s Employee Benefits business, noted that the company’s absence of legacy systems allows it to implement new technologies more efficiently.

Equitable’s Employee Benefits business currently serves over 12,000 small and medium-sized businesses with products including group dental, vision, life, disability, and supplemental health offerings. These products are distributed through Equitable Advisors financial professionals and broker networks.

The company claims to have one of the fastest growing in-force books of businesses in the Group Benefits category as of year-end 2024, according to LIMRA’s Q4 2024 carrier reporting.

This information is based on a company press release statement.

In other recent news, Equitable Holdings reported its first-quarter 2025 earnings, showcasing a mixed financial performance. The company posted an adjusted earnings per share (EPS) of $1.35, which did not meet the forecasted $1.60. However, Equitable Holdings exceeded revenue expectations with $4.58 billion, surpassing the anticipated $3.93 billion. In addition, the Board of Directors declared a quarterly cash dividend of $0.27 per share of common stock, payable on June 9, 2025, to shareholders of record as of June 2, 2025. The company also announced dividends for its preferred stock, with Series A and Series C shareholders receiving $328.125 and $268.750 per share, respectively. Furthermore, Equitable Holdings appointed Greg Boosin as its new Chief Marketing Officer. Boosin brings over 25 years of experience in the financial services industry, having previously worked at Mastercard. These developments reflect the company’s ongoing strategic and financial activities.

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