Estée Lauder appoints Aude Gandon as chief digital & marketing officer

Published 16/07/2025, 12:00
© Reuters

NEW YORK - Estée Lauder Companies Inc. (NYSE:EL) has appointed Aude Gandon as Chief Digital & Marketing Officer (CDMO), effective August 1, 2025, according to a company press release. Gandon will report to Stéphane de La Faverie, President and Chief Executive Officer, and join the company’s Executive Team.

In this newly created position, Gandon will lead the transformation of Estée Lauder’s digital, marketing and media ecosystem while overseeing global digital commerce. Her responsibilities will include precision marketing, creative operations, consumer insights, regional store design, omnichannel media strategy, and global consumer care. The digital transformation initiative comes at a crucial time, as the company maintains impressive gross profit margins of 74% despite recent challenges.

Gandon joins Estée Lauder from Nestlé, where she served as Global Chief Marketing Officer and led digital transformation across 188 markets. Her previous experience includes leadership roles at Google as Global Managing Director for Platform & Ecosystems, and senior positions at advertising agencies including Publicis Worldwide, McCann, and Leo Burnett.

"Aude is an exceptional and accomplished global marketing leader with extensive experience transforming major consumer-facing businesses in the digital age," said de La Faverie in the statement.

Gandon currently serves as a board member of the World Federation of Advertisers, where she represents Europe and chairs the Global CMO Committee. She also serves on the Amazon Ad Council and Meta Client Council.

Estée Lauder Companies operates in approximately 150 countries with brands including Estée Lauder, Clinique, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, and Jo Malone London. According to InvestingPro analysis, the company has maintained dividend payments for 30 consecutive years and operates with a moderate level of debt, with liquid assets exceeding short-term obligations. For deeper insights into Estée Lauder’s financial health and future prospects, investors can access comprehensive Pro Research Reports available exclusively on InvestingPro, covering over 1,400 top US stocks.

In other recent news, Estee Lauder’s fiscal fourth quarter earnings per share are projected by Citi to be $0.14, surpassing both the company’s guidance and consensus estimates. Despite facing challenges such as declining organic sales growth and lower retail orders in the Americas, Citi maintains a Neutral rating on the stock while raising its price target to $95. Estee Lauder is also undergoing changes in its board of directors, with Lynn Forester de Rothschild and Angela Wei Dong set to retire by the 2025 Annual Meeting. BofA Securities has resumed coverage of Estee Lauder with a Buy rating, citing confidence in the company’s "Beauty Reimagined" recovery plan and projecting significant margin expansion by fiscal year 2027. HSBC upgraded Estee Lauder from Hold to Buy, raising its price target to $99, anticipating earnings growth driven by cost-cutting and reorganization. Evercore ISI has also increased its price target to $100, expressing optimism about the company’s market share performance and potential sales growth. These developments reflect a mix of challenges and opportunities for Estee Lauder as it navigates market conditions and strategic changes.

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