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NEW YORK - FanDuel has partnered with Amazon (NASDAQ:AMZN), the $2.33 trillion market cap tech giant, to become the official odds provider and an official partner of NBA and WNBA on Prime Video in a multi-year deal announced Tuesday. According to InvestingPro data, Amazon maintains a strong financial health score and has delivered an impressive 10.87% revenue growth over the last twelve months.
The partnership will introduce new opt-in bet tracking and Odds View features for basketball fans starting with the upcoming NBA season. Viewers who choose to participate will be able to see their active bets displayed and updated on screen during live games when they link their Prime Video profile to their FanDuel account. As a prominent player in the Broadline Retail industry, Amazon continues to expand its entertainment offerings while maintaining strong profitability metrics.
The Odds View experience will present a rotating feed of live odds, lines and probabilities for various bet types including moneylines, spreads, player props and parlays. The overlay aims to provide context to game action by highlighting performance relative to betting markets.
Blake Griffin, an analyst for NBA on Prime, will serve as a FanDuel ambassador and appear in creative campaigns, on-air integrations, social media, and live events.
"Our partnership as the official odds provider for NBA and WNBA on Prime Video represents a significant milestone in how we connect with basketball fans," said Mike Raffensperger, President of Sports at FanDuel.
Both companies emphasized that responsible gaming is a core principle of the experience. The bet tracking feature is optional and can be disabled in the Prime Video mobile app settings. Users will not be able to place bets directly through Prime Video.
FanDuel is a subsidiary of Flutter Entertainment (NYSE:FLUT). The partnership announcement was made through a company press release. Want deeper insights into Amazon’s financial health and growth potential? InvestingPro subscribers get access to 11 additional exclusive ProTips and comprehensive financial analysis, including detailed Fair Value calculations and expert research reports.
In other recent news, Amazon has expanded its Buy with Prime service to include products from lifestyle brands Dearfoams and Baggallini, allowing Prime members to enjoy benefits like fast, free delivery and easy returns directly on these brands’ websites. In addition, Amazon has agreed to a $2.5 billion settlement with the Federal Trade Commission over allegations related to Prime subscription practices, which includes a $1 billion civil penalty and $1.5 billion in consumer refunds. Meanwhile, Amazon’s autonomous vehicle subsidiary, Zoox, is seeking regulatory exemptions to operate self-driving cars without traditional controls, indicating plans for broader commercial deployment.
In other developments, Mizuho initiated coverage on Amazon with an Outperform rating, highlighting expectations for Amazon Web Services (AWS) growth to accelerate to 22% by 2026. On another note, The Trade Desk experienced a price target cut by Citizens JMP from $100.00 to $60.00, while maintaining a Market Outperform rating. The decision was influenced by concerns over a slowdown in advertising spending in specific sectors and potential regulatory impacts. These updates reflect ongoing strategic movements and regulatory challenges faced by Amazon and The Trade Desk.
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