Fox Corp appoints Puja Vohra as Chief Marketing Officer

NEW YORK - Fox Corporation (NASDAQ:FOXA, FOX), a media powerhouse with a market capitalization of $22.45 billion and an impressive "GREAT" financial health score according to InvestingPro, announced the appointment of Puja Vohra to the position of Chief Marketing Officer and Executive Vice President, Advertising Sales. Set to begin on June 16, Vohra will report to Jeff Collins, President of Advertising Sales, Marketing, and Brand Partnerships.

In her new role, Vohra will spearhead the development and execution of advertising sales marketing strategies across the FOX portfolio, which includes FOX Entertainment, FOX News, FOX Sports, and Tubi. Her responsibilities encompass unifying messaging, positioning the collective value proposition of the offerings, and equipping sales teams to effectively market the full spectrum of content. The company’s strong market position is reflected in its annual revenue of $16.11 billion and consistent dividend growth over the past four years, as reported by InvestingPro.

Jeff Collins expressed his enthusiasm for Vohra’s appointment, citing her extensive marketing experience as both a business-to-business and business-to-consumer marketer. He noted that her expertise makes her an ideal fit to enhance the company’s value proposition in the market.

Vohra’s career spans significant roles in marketing and brand strategy, with her most recent tenure at Paramount Global as Executive Vice President, Marketing for Paramount+. There, she led campaigns for several hit series and managed marketing for Paramount+’s high-impact content. Her previous positions include Executive Vice President at Showtime and Chief Marketing Officer at Warner Media’s truTV.

Her career began in India, where she held marketing roles at Seagram India and MTV India. Vohra has been recognized with numerous industry awards throughout her career and is actively involved in leadership roles outside of her professional endeavors.

Fox Corporation, known for its influential news, sports, and entertainment content, emphasizes the cultural and commercial significance of its brands. Trading at an attractive P/E ratio of 13.4, the company appears undervalued according to InvestingPro Fair Value calculations. The company prides itself on a track record of success in the industry and continues to focus on leveraging its strengths and investing in new initiatives. For deeper insights into Fox Corporation’s valuation and growth potential, investors can access the comprehensive Pro Research Report, available exclusively to InvestingPro subscribers.

This news is based on a press release statement from Fox Corporation.

In other recent news, Fox Corporation has announced significant developments in its media and entertainment offerings. The company introduced FOX One, a new direct-to-consumer streaming service designed to provide users with access to a wide array of FOX content, including news, sports, and entertainment. Scheduled to launch in the fall, FOX One aims to attract viewers with its advanced personalization features, particularly ahead of the NFL and College Football seasons. Additionally, Fox Corporation unveiled its OneFOX converged media platform, an AI-powered advertising solution that enhances ad effectiveness across its various media outlets. This platform integrates audience data and analytics to optimize ad experiences while maintaining consumer privacy.

In other company news, Sirius XM Holdings Inc. appointed Anjali Sud, CEO of Tubi, to its Board of Directors. Sud’s extensive experience in media and technology is expected to contribute to SiriusXM’s strategic growth. Her appointment follows the resignation of James E. Meyer, who served as Vice Chairman and was previously the CEO of SiriusXM. Meyer’s departure marks the end of a significant era for the company, with Jennifer Witz, CEO of SiriusXM, acknowledging his contributions. These recent developments reflect ongoing strategic initiatives within both Fox Corporation and SiriusXM.

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