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NEW YORK/LOS ANGELES - Fox Corporation (NASDAQ:FOXA, FOX), a media giant with a market capitalization of $26.3 billion and strong financial health according to InvestingPro analysis, launched its new streaming service FOX One on Thursday, offering live and on-demand access to the company’s news, sports and entertainment content for $19.99 per month or $199.99 annually.
The platform, which includes a 7-day free trial, targets the estimated 65 million U.S. households outside the traditional cable ecosystem. The company’s strong revenue growth of 16.6% in the last twelve months suggests favorable market conditions for this expansion. Starting October 2, customers will have the option to bundle FOX One with ESPN DTC Unlimited for $39.99 monthly.
FOX One provides access to live programming from FOX News Channel, FOX Sports, FOX Network, FOX Business, FOX Weather, FS1, FS2, FOX Deportes, and FOX local stations. The service also includes on-demand content and recording capabilities.
"We are excited to get FOX One in the hands of viewers today, and bring our leading News, Sports and Entertainment programming to fans who have been underserved in the streaming ecosystem to date," said Pete Distad, CEO of Direct to Consumer at Fox Corporation, in a press release statement.
The streaming service is now available across major platforms including Apple iOS, Android, Roku, Amazon Fire TV, Apple TV, Google TV, Xbox, Samsung, LG and VIZIO. Existing pay TV subscribers can authenticate within the platform at no additional cost.
FOX One also offers bundling options with FOX Nation for $24.99 monthly or with B1G+ as an add-on. The company indicated it will explore additional bundling opportunities in the future.
The platform builds on technology used during FOX’s Super Bowl LIX streaming presentation on Tubi, which reached 15.5 million peak concurrent viewers according to the company. With a perfect Piotroski Score of 9 and trading near its 52-week high, FOX shows strong operational efficiency. InvestingPro analysis indicates the stock is currently undervalued, with multiple additional metrics and insights available through their comprehensive Pro Research Report, part of their coverage of over 1,400 US stocks.
In other recent news, Fox Corporation has announced the launch of its new streaming service, FOX One, which will be available starting August 21. The service is priced at $19.99 per month or $199.99 annually and aims to consolidate FOX’s news, sports, and entertainment content into a single platform. This move is expected to attract cord-cutters and cord-nevers by offering both live streaming and on-demand access to the company’s diverse content. Additionally, Fox Corporation has appointed Puja Vohra as Chief Marketing Officer and Executive Vice President of Advertising Sales. Vohra will begin her role on June 16 and will report to Jeff Collins, President of Advertising Sales, Marketing, and Brand Partnerships. Her responsibilities include developing advertising sales marketing strategies across the FOX portfolio, including FOX Entertainment, FOX News, FOX Sports, and Tubi. These developments mark significant strategic moves for Fox Corporation in expanding its digital and marketing capabilities.
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