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NEW YORK - FuboTV Inc. (NYSE: FUBO), a sports-centric live TV streaming service with a market capitalization of $1.29 billion and impressive year-to-date returns of ~199%, has launched a new advertising feature that enables programmatic purchase of pause ads on its platform. This innovation allows advertisers to bid on and buy pause ads programmatically through ClearLine, a self-service buying solution developed by Magnite. According to InvestingPro data, the company has maintained solid revenue growth of ~13% over the last twelve months, despite operating in a competitive streaming landscape.
The company, which first introduced pause ads last year as part of a suite of interactive Connected TV (CTV) ad units, now offers advertisers increased transactional flexibility. These ads appear when viewers pause their content stream and disappear once playback resumes, potentially driving higher brand engagement with the addition of QR codes for further interaction.
According to Fubo’s internal data, pause ads have shown to generate 33% more brand engagement compared to video ads alone, highlighting the effectiveness of this interactive format. The introduction of programmatic pause ads is seen as a significant advancement in CTV advertising, with Fubo being the first to market with this capability.
Jennifer Hess, VP of global ad operations at Fubo, expressed the company’s commitment to ad innovation and the excitement surrounding interactive formats such as pause ads. Chris Signore, group VP of business development at Magnite, also commented on the partnership, indicating the potential for brands to deepen engagement with audiences during premium streaming moments.
FuboTV, which has been recognized by the Financial Times as one of The Americas’ Fastest-Growing Companies 2025, aims to offer a comprehensive TV experience through a single app. The company’s strong momentum is reflected in its recent performance, with InvestingPro showing significant returns of over 134% in the past six months. In the U.S., Fubo aggregates over 400 live sports, news, and entertainment networks, and it prides itself on pioneering features like 4K streaming, MultiView, and personalized game alerts. For deeper insights into FUBO’s financial health and growth prospects, investors can access comprehensive analysis through InvestingPro’s detailed research reports, which cover over 1,400 US stocks.
This news is based on a press release statement and does not include any speculative content. The introduction of programmatic pause ads on FuboTV represents a new opportunity for advertisers seeking to leverage the growing CTV market. While the company operates with moderate debt levels, InvestingPro analysis reveals multiple growth indicators and financial metrics that could impact its future performance. Subscribers can access 14 additional ProTips and comprehensive valuation metrics through the platform’s advanced analytics tools.
In other recent news, FuboTV reported its first-quarter 2025 earnings, showing a mixed financial performance. The company beat earnings per share (EPS) expectations, reporting a loss of $0.02 per share compared to the forecasted loss of $0.11. However, revenue fell short of projections, reaching $407.9 million against an anticipated $440.24 million. Needham & Company responded to these results by lowering its price target for FuboTV shares from $3.35 to $3.00, though it maintained a Buy rating, indicating continued confidence in the stock’s potential. Subscriber revenues saw a modest increase of 5% year-over-year, surpassing Needham’s estimates by 3%. Despite challenges, FuboTV’s adjusted EBITDA loss improved significantly to $1.4 million, marking a 96% improvement from the previous year. However, advertising revenues declined by 17% year-over-year, falling short of expectations. In a strategic move, FuboTV also announced a multi-year agreement with the European League of Football to stream games on its Fubo Sports channel starting in 2025.
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