Funko and NBA introduce new fan collectibles

Published 11/02/2025, 15:06
Funko and NBA introduce new fan collectibles

EVERETT, Wash. - Funko, Inc. (NASDAQ: NASDAQ:FNKO), a prominent pop culture company with a market capitalization of $754 million and impressive 76% stock return over the past year according to InvestingPro, has partnered with the National Basketball Association (NBA) to expand its Pop! Yourself line, featuring customizable vinyl figures with official NBA team logos. The new offering coincides with the NBA All-Star 2025 festivities in the San Francisco Bay Area, starting February 14.

The collaboration introduces a fresh way for basketball enthusiasts to express their team loyalty through Funko’s Pop! Yourself experience. According to Marc Seigel, SVP of Merchandising and Go-To-Market Strategy at Funko, the initiative aims to deepen fan engagement by leveraging the popularity of personalized collectibles.

For $35, fans can customize their figures with black tank tops emblazoned with any of the 30 NBA team logos, select two accessories, such as a basketball or trophy, and receive their creation in exclusive NBA-branded packaging. This addition enhances Funko’s already extensive range of NBA/NBPA licensed products, including Pop! figures of NBA players.

At NBA Crossover, the league’s interactive fan event held in San Francisco from February 14-16, attendees can visit The Funko Pop! Yourself NBA FanCave at booth #126. Here, they can engage in a meet-and-greet with NBA players Darius Garland and Cade Cunningham on Friday, personalize their own NBA-inspired Pop! figures, take photos, participate in games for prizes, and purchase select Funko NBA items.

Pop! Yourself is part of Funko’s broader Pop! line, which captures a wide array of public figures from entertainment to sports. This personalized product line aims to make collecting a more intimate and enjoyable experience, celebrating significant life events and milestones. With annual revenue exceeding $1 billion, Funko has established a strong market presence, though InvestingPro analysis reveals the company is currently operating at a loss with expectations of returning to profitability this year.

Funko, headquartered in Everett, Washington, is known for its diverse pop-culture merchandise, including vinyl figures, board games, and apparel, catering to fans’ desires for physical connections to their preferred pop-culture icons and franchises. This press release statement provides the basis for the new NBA-themed collectibles available through Funko. Investors anticipating the impact of this NBA partnership can access detailed analysis and seven additional ProTips through InvestingPro, with the company’s next earnings report scheduled for February 27, 2025.

In other recent news, Funko has been a topic of interest among analysts. DA Davidson reiterated its Buy rating on Funko, following a significant increase in the company’s debit and credit card sales during the fourth quarter of 2024, with direct-to-consumer sales surging by 33%. These figures, particularly the impressive weekly year-over-year growth, have bolstered DA Davidson’s confidence in Funko’s ability to exceed market expectations for the quarter.

On the other hand, Goldman Sachs maintained its Sell rating on Funko, despite acknowledging the progress the company has made in inventory management and logistical operations at its main distribution center in Buckeye, Arizona. The firm’s analyst visited the facility and observed significant improvements, but retains a cautious outlook on Funko’s current valuation and future prospects.

In addition to these developments, Funko expanded its Board of Directors, appointing Jason Harinstein, a seasoned finance professional with experience in the collectibles industry. His addition to the board signifies Funko’s commitment to reinforcing its leadership amidst a dynamic collectibles industry.

These are recent developments that provide an insight into Funko’s performance and strategic decisions. While the analysts’ outlook varies, it is clear that Funko’s recent sales growth and operational improvements, coupled with strategic leadership changes, are shaping its business trajectory.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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