Future appoints Michael Peralta as new chief revenue officer

LONDON - Future, a specialist media company with a market capitalization of $1.2 billion, announced Thursday the appointment of Michael Peralta as its new Chief Revenue Officer, effective December 3, 2025.

Peralta, who previously worked at Future, will oversee the company's global commercial organization across its portfolio of specialist B2C and B2B media brands. He will join the Executive Leadership Team and report directly to Chief Executive Officer Kevin Li Ying.

Most recently, Peralta served as Vice President and General Manager of T-Mobile Advertising Solutions, where he helped establish and scale the company's omnichannel advertising business. His previous experience includes executive positions at Criteo, AudienceScience, MediaMath, and AOL/Advertising.com.

"With his deep understanding of our vast portfolio and proven track record in media and advertising, I have full confidence in his abilities to drive success for our clients, partners, and global audiences," Li Ying said in the press release.

According to the company statement, Peralta's appointment comes as Future focuses on leveraging artificial intelligence, first-party data, and Retail Media Networks to deliver solutions for its partners. The company has maintained strong financial health with an impressive free cash flow yield of 19% over the last twelve months.

Peralta holds a Bachelor of Science degree in Environmental Engineering from Rensselaer Polytechnic Institute and pursued graduate studies in Management and Public Policy at New York University.Future currently trades at a P/E ratio of 7.44 and is considered undervalued according to InvestingPro analysis. While analysts anticipate a 39% sales decline for the current year, management has been aggressively buying back shares. InvestingPro offers 11 additional insights about Future's financial outlook.

In other recent news, SMC Media has partnered with Aleph Group to enhance its digital advertising capabilities across the Middle East, North Africa, and Turkey. This strategic joint venture involves managing digital advertising assets in the region and includes a framework for SMC Media to acquire a minority stake in Aleph's global operations. The collaboration aims to combine Aleph's digital advertising expertise with SMC Media's regional influence. Additionally, PebblePost has appointed Will Harrington as Chief Revenue Officer. Harrington, who has held senior leadership positions at Criteo, Vayner3, and MiQ Digital, will focus on scaling commercial teams and building client partnerships. These developments highlight the ongoing strategic moves and leadership changes within the advertising and marketing sectors.

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