GameSquare to host GAMERGY esports festival in Dallas 2026

FRISCO, TX - GameSquare Holdings, Inc. (NASDAQ:GAME), a media company focused on gaming and creator entertainment with a market capitalization of $22 million and trailing twelve-month revenue of $99 million, has announced a strategic partnership with GGTech Entertainment to expand gaming events in the United States. According to InvestingPro analysis, the stock appears undervalued at its current price of $0.68, with analysts setting price targets between $3-$4. The collaboration will launch with the introduction of the global esports festival GAMERGY in Dallas, Texas, in March 2026.

GAMERGY, recognized for its international presence in the esports community, has seen over 20 editions worldwide since its inception in 2016. The event has drawn nearly 200,000 attendees in 2024 and the first quarter of 2025. GameSquare’s stock has shown recent momentum with a 15.47% return over the past week, despite facing broader market challenges. For deeper insights into GameSquare’s financial health and growth potential, InvestingPro offers comprehensive analysis with 12 additional key insights and a detailed Pro Research Report. The festival’s expansion to the U.S. is part of GameSquare’s strategy to scale its agency and experiences business, connecting developers, publishers, and brands with gaming and youth audiences.

Dallas, a burgeoning hub for esports, is home to GameSquare, FaZe Esports, and North America’s largest dedicated esports arena. GameSquare aims to leverage its platform to provide comprehensive event planning, including strategy, design, talent acquisition, marketing, and operations for GAMERGY 2026. Further details about the event will be disclosed as it develops.

The partnership also anticipates bringing new experiences to university students in the U.S. through GGTech’s University Esports IP, which has already engaged with over 2,000 global universities, 9,000 teams, and 100,000 users.

GameSquare’s CEO Justin Kenna expressed enthusiasm for the partnership, highlighting the company’s commitment to delivering culturally relevant experiences. Juan Diego García, CEO of GGTech America, echoed this sentiment, citing GameSquare’s event production expertise as a key factor in choosing to partner for GAMERGY’s U.S. debut.

The collaboration is expected to benefit from existing relationships with leading game publishers such as Riot Games, Epic Games, Activision, Electronic Arts (EA), and Capcom, as well as brand partners including the NFL, Amazon, Nvidia, and Microsoft.

This announcement is based on a press release statement and contains forward-looking information. GameSquare’s and GGTech’s future performance and the successful execution of the GAMERGY event are subject to various factors, including the companies’ ability to execute their business plans and the continued attraction of qualified personnel. Analysts project strong revenue growth of 97% for GameSquare in the current fiscal year, highlighting the company’s expansion potential in the growing esports market.

In other recent news, GameSquare Holdings, Inc. has announced its full-year financial results, which are set to be released after the close of business on April 15, 2025. The company is preparing to provide additional details on its divestiture of a 25.5% stake in FaZe Media during its upcoming earnings call. This strategic move is part of GameSquare’s efforts to streamline operations and focus on profitability. Furthermore, GameSquare has settled its outstanding convertible note and ended its standby equity purchase agreement with Yorkville Advisors Global L.P., a decision highlighted as pivotal by CEO Justin Kenna to streamline the company’s capital structure.

At its recent annual meeting, GameSquare saw the election of eight directors and the approval of key proposals, including amendments to its stock incentive plan. The company was also granted an extension by Nasdaq to address compliance issues related to the timing of its annual shareholder meeting. Additionally, GameSquare has secured a $2 million credit facility from the Jones Family to support its expansion in the gaming and esports experiences business in the U.S. These developments reflect GameSquare’s ongoing efforts to optimize its business model and maintain compliance with Nasdaq listing requirements.

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