GameStop adds Zip as primary installment payment option

Published 03/03/2025, 15:06
© Reuters

NEW YORK - GameStop Corp . (NYSE: NYSE:GME), a major player in the gaming industry with a market capitalization of $11.2 billion, has partnered with Zip Co. (ASX: ZIP), a digital financial services provider, to offer Zip’s pay-in-installments service to GameStop customers across the United States. This service will be available for both online and in-store purchases, allowing customers to manage their spending on gaming and entertainment products through flexible payment plans. InvestingPro data shows GameStop maintains a strong financial position with a current ratio of 5.11, indicating robust ability to meet short-term obligations.

Zip, known for its customer-centric financial solutions, has a significant presence in the retail economy with 6.3 million active customers and 81.9K merchant partners in the U.S., Australia, and New Zealand. The company’s approach includes an algorithm designed to extend credit access to a wider demographic, including those who have historically been underserved by traditional financial institutions. According to InvestingPro, GameStop’s solid balance sheet shows more cash than debt, making it well-positioned for strategic partnerships. Discover 12 more exclusive insights about GameStop with an InvestingPro subscription.

Joe Heck, Zip U.S. CEO, expressed enthusiasm about the partnership, noting that a substantial portion of Zip’s U.S. customer base frequently shops for gaming and accessories at GameStop. He highlighted the synergy between the two companies, with gaming being one of the most popular categories among Zip users.

The collaboration is poised to benefit both entities, as GameStop continues to offer a variety of customer-first options, and Zip further entrenches itself in the gaming sector, which is a key area of focus for the company.

Zip’s offerings are part of a broader trend of installment payments gaining traction as a mainstream option for consumers looking to better manage their finances. The partnership with GameStop is expected to enhance the shopping experience for gamers by providing an additional method to fund their purchases responsibly.

This announcement is based on a press release statement and aims to provide GameStop customers and investors with the latest development in the company’s payment options. With annual revenue of $4.3 billion and its next earnings report due March 26, 2025, GameStop’s decision to make Zip its primary installment payment provider reflects its commitment to customer convenience and financial flexibility. Despite a year-to-date stock performance of -20.1%, InvestingPro analysis suggests net income growth is expected this year.

In other recent news, GameStop has announced plans to sell its operations in France and Canada. This decision is part of the company’s ongoing evaluation of its international assets, aiming to streamline its operations and focus on core markets. GameStop has not provided further details on potential buyers or the financial implications of these sales, and the timeline for these transactions remains unclear. Meanwhile, Strive Asset Management has proposed that GameStop adopt the Bitcoin Standard, suggesting a shift of the company’s cash reserves to Bitcoin to potentially transform its financial future. Strive’s CEO, Matt Cole, believes this strategy could position GameStop as a leader in the Bitcoin treasury space within the gaming sector. Additionally, a recent report highlighted a surge in U.S. retail investor activity, reminiscent of the GameStop trading frenzy in early 2021, indicating a significant role of retail investors in the equity market. Lastly, GameStop’s shares experienced a notable surge following a social media post by Keith Gill, known as Roaring Kitty, which contributed to a five-day winning streak for the stock. These developments reflect GameStop’s strategic adjustments and the ongoing interest from both retail investors and asset management firms.

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