Gannett partners with AddressUSA to power real estate portal

NEW YORK - Gannett Co., Inc. (NYSE:GCI), the $542 million media company currently trading near its InvestingPro Fair Value, announced Monday a multi-year agreement with AddressUSA to create an online real estate portal across the USA TODAY Network, including the national publication and over 200 local publications nationwide.

The partnership will integrate AddressUSA’s property listings throughout Gannett’s media network alongside editorial content on topics such as home buying, selling, decorating, and improvement.

"Real estate information and tools are important for our audience of 195 million average monthly unique visitors as they search for a home to buy or sell or simply want to explore properties as real estate enthusiasts," said Mike Reed, Gannett Chairman and Chief Executive Officer, in a press release.

The collaboration aims to combine AddressUSA’s search tools and technology with content from Gannett’s nationwide network of journalists to provide consumers with comprehensive information for real estate decisions.

Paul Huntsman, Chairman of AddressUSA, stated, "Gannett’s unrivaled reach at both local and national levels will allow us to engage with a broad and powerful audience."

According to the announcement, AddressUSA offers property pricing information along with human support for home valuations, providing resources, vendor access, and agent support in one platform.

As part of the initiative, USA TODAY plans to launch "Homes Across America," a photo gallery featuring homes across the country in various styles and price ranges later this summer.

The partnership represents Gannett’s effort to enhance audience engagement while providing real estate resources across its media network, based on information provided in the company’s press release.

In other recent news, Gannett Co., Inc. has reported several noteworthy developments. The company has reaffirmed its financial projections for both revenue and earnings in 2025, indicating resilience amid broader economic uncertainties. Additionally, Gannett’s digital marketing unit, LocaliQ, launched an AI Voice Agent feature to enhance its Dash lead management platform, aiming to convert missed calls into leads and reduce call review time by 90%. Meanwhile, Gannett introduced DeeperDive, an AI-powered answer engine developed by Taboola, on USA TODAY’s website to enhance reader engagement and create new revenue opportunities.

In corporate governance, Gannett held its annual stockholders meeting, where nine directors were elected to serve until the 2026 annual meeting, and Grant Thornton LLP was ratified as the independent registered public accounting firm. However, proposals to amend the company’s charter and bylaws to eliminate supermajority voting requirements did not pass. On the analyst front, JMP Securities maintained a Market Outperform rating with a $6 price target, highlighting growth catalysts such as digital-only subscription pricing and AI licensing agreements. Lastly, Gannett appointed Joe Miranda as Chief Technology and Data Officer to lead the company’s technological advancements in AI and big data analytics.

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