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NEW YORK/LONDON - Genius Sports Limited (NYSE:GENI), whose stock has surged over 60% in the past year and currently commands a market capitalization of $2.93 billion, announced Thursday it has acquired Sports Innovation Lab, a sports fan data analytics company, in a move to strengthen its media business division. According to InvestingPro data, the company has demonstrated robust revenue growth of nearly 26% over the last twelve months.
The acquisition combines Genius Sports’ official league data with Sports Innovation Lab’s fan intelligence platform, creating what the company describes as a comprehensive fan database tracking billions of annual transactions including purchases, attendance, and viewership. The company’s strong financial position is evidenced by its healthy current ratio of 2.36, indicating solid ability to meet short-term obligations.
"This acquisition is an important step in the continued growth of our media business," said Mark Locke, CEO of Genius Sports. "By integrating the most comprehensive official sports data with unmatched fan intelligence, we are strengthening our foundation and providing partners with a powerful new way to understand and engage fans at scale."
The combined offering will be available through Genius Sports’ FANHub platform and syndicated through channel partners including LiveRamp, The Trade Desk, and Amazon Ads. The integration aims to provide advertisers with more precise targeting capabilities for sports fans.
Josh Walker, CEO of Sports Innovation Lab, will join Genius Sports as part of the acquisition. "Joining forces with Genius Sports represents an incredible opportunity for both our business and our team," Walker said.
The acquisition follows several recent developments in Genius Sports’ media division, including last year’s launch of FANHub and partnership announcements with PMG, EA Sports, and Verizon.
Genius Sports serves as the official data partner to over 700 sports organizations globally, including major leagues and teams such as the NFL and English Premier League, as well as sportsbooks and media companies.
The financial terms of the acquisition were not disclosed in the company’s press release statement. With analysts maintaining a bullish outlook and projecting profitability this year, investors seeking deeper insights can access comprehensive analysis through InvestingPro’s detailed research reports, which offer exclusive financial metrics and 12 additional ProTips for Genius Sports.
In other recent news, Genius Sports Ltd. reported second-quarter results with revenue of $119 million and adjusted EBITDA of $34 million, aligning closely with analyst expectations from Guggenheim, which had forecasted $120 million and $33 million, respectively. Following these results, Genius Sports raised its full-year 2025 guidance, leading UBS to increase its price target on the stock from $11 to $13, while maintaining a Neutral rating. Meanwhile, Guggenheim raised its price target to $16, maintaining a Buy rating, citing a strong outlook for the company. Roth/MKM also initiated coverage on Genius Sports with a Buy rating and a $16 price target, highlighting the company’s potential for significant revenue and EBITDA growth through 2028. Benchmark raised its price target to $16 as well, emphasizing FanHub’s role as a key growth driver with anticipated media growth of approximately 60% in the latter half of 2025. Additionally, Genius Sports announced an Investor Day scheduled for December 3, 2025, in New York City, where senior leadership will present business strategies and growth drivers. This event is expected to provide investors with insights into the company’s future direction and financial outlook.
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