Oil prices hold sharp losses with focus on secondary India tariffs
NEW YORK - Genius Sports Limited (NYSE:GENI), a $2.39 billion sports technology company whose stock has surged over 50% in the past year, announced Wednesday a multi-year strategic partnership with independent marketing agency PMG to advance sports advertising technologies through Genius Sports’ FANHub platform. According to InvestingPro, the company maintains strong liquidity with a healthy current ratio of 2.32.
Under the agreement, PMG becomes a founding agency partner of FANHub, giving its clients—which include Nike, TurboTax, Best Western, and Beats by Dre—access to new sports advertising technologies designed to engage fans during live events. The partnership comes as Genius Sports demonstrates robust revenue growth of 22.9% over the last twelve months.
The collaboration will focus on three key areas: developing next-generation ad formats including augmented reality experiences, creating measurement frameworks to demonstrate media outcomes, and providing PMG clients early access to FANHub’s latest innovations.
"This partnership represents PMG’s continued commitment to helping brands tap into the cultural power of live sports," said Carly Carson, Head of Integrated Media at PMG, according to the press release.
Josh Linforth, Chief Revenue Officer at Genius Sports, noted that "PMG’s investment reflects the growing recognition that sports advertising requires specialized technology and expertise."
As part of the partnership, Genius Sports will help enhance Alli, PMG’s AI-driven marketing operating system that monitors real-time signals and activates media during live cultural and sports moments.
Genius Sports provides data, technology and broadcast services to over 700 sports organizations across 150 countries, including the NFL, English Premier League, NCAA, and major sportsbooks.
The partnership aims to address industry needs for greater accountability in sports advertising investments while keeping brands at the forefront of fan engagement innovation.
In other recent news, Genius Sports Ltd. has extended its partnership with the NFL through the 2030 Super Bowl, enhancing its data rights and streaming capabilities. This agreement provides the company with increased visibility into its cost structure for two additional NFL seasons. Concurrently, Genius Sports reported first-quarter earnings for 2025 that met expectations, maintaining its forecast for a 21% year-over-year revenue increase and a 46% rise in adjusted EBITDA. Despite challenges in the Media segment, management remains optimistic about future growth potential.
Several firms have recently initiated or reiterated Buy ratings on Genius Sports stock. Truist Securities and Texas Capital Securities both initiated coverage with Buy ratings and a $14.00 price target, highlighting the company’s data and technology potential. Needham also reiterated a Buy rating, setting a $13.00 price target following the NFL partnership extension. Meanwhile, Goldman Sachs maintained its Buy rating, adjusting its price target to $12.00, citing the company’s predictable operating model as a strength. BTIG also reiterated a Buy rating with a $12.00 price target after the NFL partnership announcement.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.