Giftify launches uChoose corporate rewards platform with choice-based model

SCHAUMBURG, IL - Giftify, Inc. (NASDAQ:GIFT), a $29.33 million market cap company currently trading at what InvestingPro analysis suggests is an undervalued level, announced Thursday the launch of uChoose, a corporate rewards platform that allows recipients to redeem rewards across more than 200 brands in retail, dining, travel, and entertainment categories.

The platform leverages CardCash’s secondary gift card marketplace expertise to provide cost advantages to corporate clients while offering a "breakage sharing" feature that returns unused gift card value to businesses. Each reward also includes complimentary Restaurant.com benefits.

According to the company’s press release, the platform has gained traction across various industries. Auto dealerships are using it for test drive follow-ups, casino operators report enhanced loyalty program participation, and healthcare providers have seen retention and satisfaction improvements exceeding 40% compared to traditional corporate gifting programs. This expansion comes as the company reports 6.13% revenue growth over the last twelve months, though InvestingPro data shows gross profit margins remain challenging at 13.62%.

"We designed uChoose around a simple idea: no more wasted rewards," said Tom Ochoa, Head of Sales and Business Development at CardCash. "When recipients choose what they want, businesses see better results."

Ketan Thakker, Chief Executive Officer of Giftify, described the launch as "a strategic expansion into the growing $46 billion corporate rewards market," noting that it creates new recurring revenue opportunities complementing the company’s existing platforms.

The uChoose platform aims to address common issues in corporate reward programs, including low recipient satisfaction, administrative complexity, and poor return on investment. The company states the platform provides analytics, real-time redemption tracking, and integration capabilities.

Giftify, Inc. owns and operates CardCash.com, a secondary gift card exchange platform, and Restaurant.com, a digital deals brand for dining and retail. The company’s stock exhibits unique characteristics with a beta of -1.59, typically moving in the opposite direction of the broader market. (InvestingPro subscribers have access to 12 additional key insights about Giftify’s financial health and market position.)

In other recent news, Giftify, Inc. has announced the acquisition of TakeOut7, a restaurant technology company, in an all-stock deal involving 350,000 shares of Giftify common stock. This strategic move aims to enhance Giftify’s digital commerce ecosystem by incorporating TakeOut7’s online ordering and AI-powered marketing solutions. TakeOut7’s platform is designed to support independent restaurant operators with services like online ordering, kitchen integration, and delivery coordination. The acquisition also brings TakeOut7’s Platr platform, which offers AI-driven digital marketing services, including website design and social media management, into Giftify’s portfolio. This development is expected to strengthen Giftify’s position in the incentives and rewards industry by expanding its technological capabilities. Analyst firms have not yet provided any upgrades or downgrades following this announcement. Investors may watch for further updates on how this acquisition impacts Giftify’s financial performance.

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