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NEW YORK - OUTFRONT Media Inc. (NYSE:OUT), the outdoor advertising company with a market cap of $3.63 billion and currently trading near its 52-week high, and Google DeepMind launched "Imagine If..." on Friday, a new civic program inviting New York City subway riders to contribute to a collaborative art project spanning all five boroughs. According to InvestingPro data, OUTFRONT's stock has gained an impressive 39% over the past six months.
The four-week initiative transforms the city's transit system into an interactive gallery where commuters can submit their imaginative ideas via QR codes displayed on thousands of digital screens throughout subway stations. Participants receive AI-generated visualizations of their submissions, with selected entries being transformed into video artworks by local artists using Google DeepMind's Veo video generation model.
Five artists representing each borough will serve as the campaign's visual architects, selecting written submissions from their respective areas to create community-inspired videos. The selected artists include Lauren Camara, Ariana Cimino, Molly Goldfarb, Subway Doodle, and Jeff Wave.
"'Imagine If...' invites New Yorkers to contribute to something larger than themselves," said Chad Shackelford, OUTFRONT's Vice President and Head of Digital Creative, according to the press release.
Matthieu Lorrain, Creative Lead at Google DeepMind, stated, "This project shows that when powerful models like Nano Banana and Veo are placed in the hands of talented local artists and fueled by the community's authentic imagination, the result is a collective act of cultural co-creation."
The campaign will culminate in a showcase on December 14 in Times Square, where selected artworks will be displayed on OUTFRONT's digital billboard at Two Times Square.
The artists are managed by SuperHeroes, which was named Ad Age 2025 Small Agency of the Year and ADWEEK's fastest-growing agency in the Northeast 2024.
In other recent news, Outfront Media reported its Q3 2025 earnings, which exceeded analysts' expectations. The company achieved an earnings per share of $0.29, surpassing the forecasted $0.25, representing a 16% surprise. Additionally, Outfront Media's revenues reached $467.5 million, beating the anticipated $454.34 million. In another development, JPMorgan has upgraded Outfront Media's stock from Neutral to Overweight, raising the price target to $25.00 from $19.00. This upgrade is based on the firm's view that Outfront Media trades at a discount compared to its competitor Lamar Advertising, while also offering a higher dividend yield. These recent developments highlight the company's positive growth outlook and financial performance.
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