GoPro adds Emily Culp to its board of directors

SAN MATEO, Calif. - GoPro, Inc. (NASDAQ: GPRO) has expanded its Board of Directors with the appointment of Emily Culp, a seasoned marketing executive, effective as of Monday. Culp’s extensive experience in scaling consumer brands comes at a crucial time for GoPro, which has seen its market capitalization decline to $108 million amid challenging market conditions. According to InvestingPro data, the company’s revenue has decreased by 20.88% over the last twelve months, highlighting the need for strategic growth initiatives.

Culp currently holds the position of Chief Brand and Strategy Officer at BodyHealth, a nutritional supplement company, where she has been instrumental in increasing revenues from the single teens to over $140 million between 2021 and 2025. Her previous roles include CEO of Cover FX Skincare Inc. and board memberships at Stio and Cordial, both privately held companies. With GoPro’s current gross profit margin at 33.6%, her expertise in brand building could be vital for improving profitability. For detailed analysis and more insights, check out the comprehensive Pro Research Report available on InvestingPro.

Nicholas Woodman, the CEO and founder of GoPro, expressed enthusiasm about Culp joining the team, citing her broad experience in consumer business and her potential impact on GoPro’s business strategy.

In response to her appointment, Culp expressed excitement about contributing to GoPro’s strong global brand and its potential for growth. She looks forward to leveraging her expertise in consumer brand scaling and omni-channel strategies to support GoPro’s innovation and value creation for its shareholders.

GoPro, known for its action cameras and mobile apps, has been recognized as a top employer and continues to offer career opportunities, as highlighted on its website. The company encourages its users to engage with the brand through various social media platforms and the GoPro Awards program.

The announcement is based on a press release statement and contains forward-looking statements regarding GoPro’s future expectations, which are subject to risks and uncertainties. These statements do not guarantee future performance and actual results may differ. Investors should note that GoPro’s next earnings report is scheduled for July 31, 2025. InvestingPro analysis indicates the stock is currently undervalued, with additional financial health metrics and ProTips available to subscribers.

In other recent news, GoPro Inc. reported its financial results for the first quarter of 2025, achieving revenue of $134 million, which was at the high end of its guidance. The company also saw a 4% year-over-year increase in subscription and service revenue, reaching $27 million. Despite a challenging market environment, GoPro reduced its non-GAAP operating expenses by 26% and halved its adjusted EBITDA loss to $16 million. The company plans to launch the Max Two 360 camera in 2025 as part of its strategic initiatives in product innovation and operational efficiency. Meanwhile, Wedbush Securities adjusted its outlook on GoPro, lowering the price target to $0.75 from $1.00, maintaining a Neutral rating. GoPro also unveiled the HERO13 Black Ultra Wide Edition, featuring a 177° field of view and advanced stabilization technology. Additionally, GoPro held its 2025 Annual Meeting of Stockholders, where all nominated directors were elected, and PricewaterhouseCoopers LLP was ratified as the independent registered public accounting firm for the fiscal year ending December 31, 2025. These developments highlight GoPro’s ongoing efforts to innovate and adapt in a competitive market.

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