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SAN MATEO - GoPro Inc. (NASDAQ:GPRO), the action camera maker currently valued at $370 million, released a public beta of its ReFrame plugin for DaVinci Resolve video editing software on Thursday, expanding its suite of 360 content editing tools alongside the launch of its new MAX2 camera. According to InvestingPro, the stock has shown remarkable momentum with a 114% gain year-to-date, though the company’s overall financial health remains challenged.
The plugin gives users control over 360 footage with pan, tilt, rotate, and zoom capabilities within DaVinci Resolve, one of the industry’s widely used professional editing platforms. This addition complements GoPro’s existing plugins for Adobe Premiere Pro and After Effects.
GoPro also introduced new features for its Player application for macOS Tahoe 26, including support for Apple Projected Media Profile for viewing on Apple Vision Pro headsets and an Advanced Denoise feature that reduces visual noise while preserving detail.
The company’s mobile editing capabilities in the Quik app now include AI-powered object tracking, POV and selfie modes, MotionFrame for reframing 360 video using phone movements, and cloud-based editing options.
"Our new easy-to-use editing software marks a significant milestone in GoPro’s commitment to make it simple for anyone to take their 360 footage to next level," said Nicholas Woodman, GoPro Founder and CEO, in a press release statement.
The MAX2 camera, which the company states delivers 8K 360 video resolution, is available for preorder at $499.99. The expanded editing tools are designed to support content creation with this new camera model.
In other recent news, GoPro reported its Q2 2025 earnings, revealing a revenue of $153 million, which exceeded its guidance midpoint by 6%. The company achieved a gross margin of 36%, an increase from 30.7% in the same quarter last year. Despite an adjusted EBITDA of negative $6 million, GoPro showed significant improvement from the previous year’s negative $33 million. Additionally, GoPro unveiled three new products, including the MAX2 360 camera, LIT HERO miniature lifestyle camera, and Fluid Pro AI gimbal. The MAX2 360 camera offers True 8K video resolution and features such as replaceable lenses and 360 audio capture. In another development, GoPro announced that subscribers contributed over 125,000 hours of video content to its AI Training Licensing program. This program allows participants to monetize their cloud-based video content by sharing it for AI model training, with subscribers receiving 50% of the license revenue. These developments highlight GoPro’s ongoing efforts to innovate and expand its product offerings while engaging its subscriber base.
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