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SAN MATEO, Calif. - GoPro (NASDAQ:GPRO), whose stock has surged over 240% in the past six months according to InvestingPro data, unveiled three new products on Tuesday, expanding its camera lineup with the MAX2 360 camera, LIT HERO miniature lifestyle camera, and Fluid Pro AI gimbal.
The MAX2 360 camera, priced at $499.99, features True 8K video resolution with up to 21% more resolution than competitors, according to the company. The camera includes replaceable lenses that can be changed without tools or calibration, 10-bit color with GP-Log encoding, and six microphones for 360 audio capture.
GoPro’s new LIT HERO camera, available for $269.99, is designed for lifestyle capture with a built-in light. The waterproof, 93-gram device records 4K video at up to 60 frames per second and features magnetic mounting capabilities.
The Fluid Pro AI gimbal, priced at $229.99, is compatible with GoPro cameras, smartphones, and point-and-shoot cameras weighing up to 400 grams. It includes AI subject tracking, an integrated fill light, and offers up to 18 hours of runtime.
"This year’s new products diversify GoPro’s lineup like never before, delivering exciting new capabilities to today’s demanding content creators, adventurers and enthusiasts," said GoPro Founder and CEO Nicholas Woodman in the press release. The company, currently valued at $455.57 million, faces challenges with InvestingPro data showing declining revenues (-19.83% year-over-year) and a weak overall financial health score.
The MAX2 is available for preorder with shipping beginning September 30, while the LIT HERO and Fluid Pro AI will be available in stores on October 21.
The announcement comes as GoPro seeks to expand its product offerings beyond its traditional action camera lineup. The company noted in its release that it was recently named one of the World’s Most Trustworthy Companies by Newsweek for the second consecutive year. Based on InvestingPro’s Fair Value analysis, the stock appears to be currently overvalued, with dozens more financial metrics and insights available to Pro subscribers.
In other recent news, GoPro reported its Q2 2025 earnings, revealing a revenue of $153 million, which exceeded the company’s guidance midpoint by 6%. The company also improved its gross margin to 36%, up from 30.7% in the same quarter last year. Despite reporting an adjusted EBITDA of negative $6 million, this marked a significant improvement from the previous year’s negative $33 million. Additionally, GoPro has launched an AI Training Licensing program, which has seen subscribers contribute more than 125,000 hours of video content in just over two weeks since its limited launch. This program allows subscribers to monetize their video content by making it available for training third-party AI models, with participants receiving 50% of the license revenue generated. These developments reflect GoPro’s ongoing efforts to enhance its financial performance and explore new revenue streams.
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