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SAN MATEO, Calif. - GoPro (NASDAQ:GPRO), the action camera maker with a market capitalization of $345 million, announced Friday that its new Fluid Pro AI gimbal is now available for preorder at $229.99 on the company’s website, with retail availability expected in early November.
The 3-axis stabilization device is designed to work with GoPro cameras, smartphones and compact point-and-shoot cameras weighing up to 400 grams, featuring interchangeable mounts to accommodate different devices.
The Fluid Pro AI includes AI-powered subject tracking technology that can lock onto faces or bodies in both forward and rear-facing orientations, helping to keep subjects centered in frame during recording.
Additional features include an integrated fill light for improved lighting in various conditions and a battery that provides up to 18 hours of runtime. The device also functions as a power bank to charge connected devices.
The gimbal represents GoPro’s effort to expand its accessory lineup beyond its core action camera business, targeting content creators who use multiple camera types.
The information in this article is based on a press release statement from GoPro.
In other recent news, GoPro reported its Q2 2025 earnings, revealing a revenue of $153 million, which exceeded the company’s guidance midpoint by 6%. The company achieved a gross margin of 36%, an increase from 30.7% in the same quarter last year. Despite an adjusted EBITDA of negative $6 million, this was a notable improvement from the previous year’s negative $33 million. Additionally, GoPro expanded its camera lineup with the introduction of the MAX2 360 camera, LIT HERO miniature lifestyle camera, and Fluid Pro AI gimbal. The MAX2 360 camera offers True 8K video resolution and features like replaceable lenses and six microphones for 360 audio capture. In the realm of video editing, GoPro released a public beta of its ReFrame plugin for DaVinci Resolve, enhancing its 360 content editing tools. Furthermore, GoPro subscribers have contributed over 125,000 hours of video content to its AI Training Licensing program, with participants receiving a share of the license revenue. These developments highlight GoPro’s ongoing efforts to innovate and expand its product offerings.
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