GoPro releases HERO13 Black camera in limited edition forest green

SAN MATEO - GoPro (NASDAQ:GPRO), currently trading at $0.86 with a market cap of $135 million, announced Tuesday a limited edition Forest Green version of its flagship HERO13 Black camera, targeting outdoor enthusiasts with a nature-inspired color option. According to InvestingPro data, the company faces challenging market conditions, with shares down over 36% in the past year.

The new Forest Green model is available at select retailers globally and on GoPro.com for $429.99, which includes a one-year GoPro Premium Subscription.

The limited edition camera maintains the same technical specifications as the standard HERO13 Black, featuring HyperSmooth 6.0 video stabilization, 5.3K60 video recording capability, and compatibility with the company’s new interchangeable HB-Series Lenses.

GoPro’s HB-Series Lenses, which are sold separately, include the Ultra Wide Lens Mod ($119.99), Macro Lens Mod ($149.99), ND Filter 4-Pack ($89.99), and Anamorphic Lens Mod ($149.99). GoPro subscribers receive discounts on these accessories.

This release marks GoPro’s second limited edition colorway for the HERO13 Black in 2025, following a Polar White version that has sold out on the company’s website, according to the press release statement.

The Forest Green edition is designed to blend into natural environments while maintaining the durability and performance features of GoPro’s standard cameras, including magnetic mounting capabilities and the Enduro battery.

In other recent news, GoPro, Inc. has made notable changes to its Board of Directors by appointing Mike Dennison and Emily Culp, each bringing a wealth of experience to the company. Dennison, the CEO of Fox Factory Holding Corp., is expected to contribute his expertise in global manufacturing and product innovation, while Culp, a seasoned marketing executive, is anticipated to enhance GoPro’s growth and shareholder value. Additionally, GoPro held its 2025 Annual Meeting of Stockholders, where shareholders elected seven directors, including Dennison and Culp, and ratified PricewaterhouseCoopers LLP as the company’s independent registered public accounting firm for the fiscal year ending December 31, 2025.

In product developments, GoPro launched the HERO13 Black Ultra Wide Edition, featuring the Ultra Wide Lens Mod that provides a 177° field of view and advanced stabilization technology. The camera, priced at $479.99, is designed to offer creators flexibility in content creation with features like a new 1:1 aspect ratio. In financial news, Wedbush Securities lowered its price target for GoPro stock to $0.75 from $1.00, maintaining a Neutral rating. The firm cites GoPro’s focus on profitability by 2025, with strategies including new higher-margin products and expense reductions, as key factors. Despite these efforts, GoPro faces challenges such as currency fluctuations and a cautious retail environment.

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